Cinnabon has announced an exciting promotion for fans of the beloved Harry Potter series, as the bakery prepares to introduce two new Butterbeer-flavoured offerings. Available from 4 May to 17 May, these limited-edition treats will be sold at selected locations while stocks last.
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To commemorate the 25th anniversary of the first Harry Potter film, Cinnabon is set to launch its Butterbeer Flavoured Classic Roll and a Butterbeer Flavoured Chillatta. The Classic Roll will feature a delectable Butterbeer-infused frosting layered on the iconic cinnamon roll which can be purchased either individually or as part of a CinnaPack. Furthermore, both treats will come in attractive, Harry Potter-themed packaging, enhancing the experience for fans and collectors alike.
Fans can also look forward to the creamy Butterbeer Flavoured Chillatta, a blended beverage that combines the delightful flavouring of Butterbeer with smooth vanilla. Cinnabon has partnered with Warner Bros. Discovery Global Consumer Products, making it the first quick service restaurant to introduce Harry Potter-inspired Butterbeer flavours across its national outlets.
Urvi Patel, Chief Brand Officer at Cinnabon, expressed enthusiasm for the launch, stating, “We are thrilled to be the first U.S. restaurant brand to join Butterbeer Season and bring a touch of wizarding world magic to our bakeries. By pairing our signature cinnamon rolls with the nostalgic flavours of Butterbeer, we’re giving fans a completely new way to experience the iconic flavour.”
In addition to the new products, Cinnabon has rolled out special promotions for its rewards members. On 4 May, the first 934 customers who enter the code “Platform934” into their Cinnabon app will receive a discount of $2 off a Butterbeer Bon. This finding adds an element of excitement for those using the app, making the arrival of the new treats even more thrilling.
Moreover, Cinnabon offers a sweepstake from 4 May to 17 May, with the chance for 50 loyalty members to win a limited-edition Harry Potter x Cinnabon shirt, while 10 lucky winners will receive free Classic Rolls for an entire year. These promotions are set to enhance customer experience and encourage engagement with the brand.
The Harry Potter franchise has captivated fans for generations, experiencing immense popularity through its seven books, eight film adaptations, a stage play, and multiple themed attractions worldwide. The series first graced the silver screen with “Harry Potter and the Sorcerer’s Stone” (known as “Harry Potter and the Philosopher’s Stone” in the UK) released in 2001, ushering in a global phenomenon.
Moreover, the enduring appeal of Harry Potter is only set to grow with a new television series in the works, which aims to adapt the beloved novels for HBO and HBO Max. The stage play “Harry Potter and the Cursed Child,” which takes place nineteen years after the final book, continues to enthral audiences on Broadway and in London, along with an active tour across North America.
Fans are also treated to cutting-edge experiences at various theme parks, such as Universal’s Epic Universe in Orlando, Florida. The recent addition of a Harry Potter-themed land marks yet another highlight in the ever-expanding wizarding world, creating new travel destinations for enthusiasts.
As excitement builds for the Butterbeer-flavoured treats at Cinnabon, it is clear that both Harry Potter aficionados and culinary adventurers alike will want to pay a visit during this limited-time promotion. With whimsical flavours and special promotions, Cinnabon is set to delight fans, ushering in a sweet celebration of the magic that has become synonymous with the Harry Potter legacy.