On Wednesday, 29 April, Paris Hilton made a striking appearance at the launch event for the new Motorola Razr family, held at the iconic Lot on Formosa in Los Angeles. The 45-year-old socialite and entrepreneur showcased an eye-catching custom gown designed by Danyul Brown, featuring a corset-style bodice adorned with intricate branch-like detailing, a sheer skirt, and elegant silk gloves. Her outfit was perfectly coordinated with the vibrant Pantone orient blue Motorola Razr, a clear reflection of her personal style and ongoing collaboration with the tech brand.
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In an exclusive interview with PEOPLE, Hilton shared her thoughts on the resurgence of Y2K fashion trends, stating that it brings her immense joy and pride. “It makes me so happy and proud,” she remarked, emphasising her role in popularising the fashion of the early 2000s. “I am the one who really created Y2K fashion, so it’s just so much fun to see so many people wearing looks that I’ve worn and having fun with it.” She reminisced fondly about the colourfulness and exuberance of that era in fashion, noting how “bright colours” and sparkles made it a vibrant period.
The event also featured an array of personalities, including actors Avan Jogia and Natalie Bryant, along with musician Isan Elba, all gathered to witness the new offerings from Motorola. Hilton’s noteworthy history with the brand goes back several years, having first partnered with them to introduce a hot pink limited-edition Razr in 2025. Reflecting on her long-standing affinity for the device, she described it as an essential part of her aesthetic. “I have always been obsessed with my Motorola Razr,” she stated, expressing enthusiasm for the advancements in the latest models.
Hilton discussed how the evolution of social media has transformed the landscape of fame since her rise to stardom in the 2000s. “It’s definitely changed the game in so many ways,” she explained, highlighting how individuals now have control over their public narratives. “I love how we all have our own platform, so we’re able to show our truth instead of having the media control everything,” she added. This empowerment has allowed many to build their own brands, something Hilton takes great pride in as one of the pioneers of this movement.
The launch concluded with an electrifying DJ set by Hilton herself, who revealed plans for an action-packed summer on the festival circuit. She is set to headline events such as Tecate Emblema 2026 in Mexico City and Brighton & Hove Pride in the UK, as well as World Pride in Amsterdam. Hilton is also in the process of finalising her third album, expressing excitement about her upcoming tours and rehearsals with her dancers.
The DJ scene has undergone significant changes since Hilton began her career over a decade ago. Once dominated by male performers, she noted a welcome shift towards inclusivity, with an increasing number of female DJs making their mark. “When I first started out, it was such a boy’s club,” she remarked. “It’s incredible to see so many girl DJs coming in and just absolutely slaying.” Her support for women in the industry is palpable, and she takes pride in witnessing their success.
Furthermore, Hilton reflected on her iconic catchphrases, such as “that’s hot,” which once defined her public persona. When asked which phrase would capture this current phase of her life, she mentioned “sliving,” a term she coined that blends ‘living your best life’ with ‘slay.’ “Definitely ‘sliving,’ ‘lives it,’ and ‘that’s hot’ will always be such a huge part of my life,” she concluded.
As Paris Hilton embraces the resurgence of early 2000s fashion trends and contemplates her evolving role in the contemporary entertainment landscape, her influence remains significant. Her dual identity as a fashion icon and DJ showcases her adaptability and unwavering connection to her fans, all while reinforcing her legacy as a pioneering figure in both the fashion and music industries.