Alex Cooper’s Husband Matt Kaplan Yelled at Staff on Set, Caused Crew Member to Break Down in Tears, Report Claims

**Concerns Emerge Over Unwell Co-Founder Matt Kaplan’s Conduct in the Workplace**

Recent allegations surrounding Matt Kaplan, co-founder and CEO of Unwell, have raised significant concerns about his treatment of staff at the company. A report by Bloomberg News has brought to light accusations that Kaplan has displayed aggressive behaviour towards employees, including instances of yelling during production.

The allegations came to the forefront on 20 April when it was reported that during the filming of the YourTube series *Unwell Winter Games*, Kaplan allegedly berated crew members in a manner that reportedly left one individual in tears. According to sources familiar with the company’s operations, Kaplan’s behaviour has prompted multiple complaints from staff members, who claimed they felt threatened and disrespected.

Insiders at Unwell, which also operates the popular podcast *Call Her Daddy*, shared that Kaplan’s treatment of staff was alarming enough to lead to formal grievances. Some crew members indicated they were considering leaving the company unless Kaplan made immediate improvements in his conduct. The atmosphere at Unwell appears to have been affected by these allegations, reflecting challenges in leadership and workplace culture.

In the wake of these serious claims, both Kaplan and his business partner, Alex Cooper, were reportedly absent from an all-hands meeting held on 21 April. During this meeting, Chief Marketing Officer T.J. Marchetti addressed the company’s vision for growth and acknowledged the issue of employee turnover but did not address the complaints regarding Kaplan’s behaviour. It has been noted that Unwell’s turnover rate is reportedly lower than that of other startups, although specific details regarding the complaints were not discussed.

Reports indicate that Unwell’s workforce has seen considerable turnover, with at least twenty former employees sharing their experiences on LinkedIn, stating they left the company between 2025 and 2026. Cooper, while reportedly overseeing around 100 employees, faces growing scrutiny regarding the company culture that appears to have developed under her joint leadership with Kaplan.

This scrutiny comes amid ongoing tensions between Cooper and influencer Alix Earle, who previously hosted a podcast with Unwell from 2023 until 2025. Following Earle’s departure, speculation arose concerning potential animosity between the two figures. In March 2025, Cooper reflected publicly on Earle’s absence, asserting on TikTok that it had “nothing to do with Unwell”, amidst a backdrop of growing unease.

Earle has since offered her own perspective, suggesting that things “behind the scenes” were far from perfect. Her account hinted at a chaotic environment, with her comments causing a stir among fans and observers alike. Earlier this month, the dispute intensified when Cooper made direct references to Earle on social media, urging her to confront their issues openly rather than “hiding behind others”.

The allegations concerning Kaplan’s behaviour could have wider implications for how Unwell navigates its internal dynamics and public image. As the company continues to develop its brand within the crowded digital landscape, the need for effective leadership and a positive workplace environment has never been clearer.

Both Kaplan and Cooper have thus far not publicly addressed these allegations directly, leaving their response to the mounting criticism open to speculation. Meanwhile, observers continue to monitor the situation closely as it unfolds, particularly regarding the potential impact on staff morale and overall productivity at Unwell.

As Unwell grapples with these challenges, the company’s trajectory may hinge on how effectively it manages internal conflicts and the well-being of its teams moving forward. The forthcoming weeks may prove crucial for Kaplan, Cooper, and the company’s reputation in the increasingly competitive media space.