**Christina Haack Launches Champagne Brand, Clé Cachée, Emphasising Personal Touch and Healthy Choices**
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Christina Haack, the popular HGTV star, has officially unveiled her champagne brand, Clé Cachée, which became available for purchase in September 2025. The launch comes as Haack, known for her design skills and television presence, aims to carve out a niche for herself in the competitive beverage market.
The inspiration for Clé Cachée stems from Haack’s long-standing love for champagne and memorable trips to renowned wine regions, including Napa Valley and France. In a recently released promotional video, she reinforced her commitment to her new business by opting for champagne over popular weight loss medications, a statement that underscores her focus on self-acceptance and healthy living.
In the promotional clip shared via Clé Cachée’s official Instagram page, Haack is seen presented with a stainless steel martini glass. This glass, however, contains a weight loss medication and syringes, which she swiftly discards in favour of a glass of her own champagne. “No thanks. I’ll take the champagne. Less than 1g of sugar per glass,” she proclaims with enthusiasm as she savours the sparkling wine. The video concludes with the tagline, “Not everything trending is worth it, we’ll stick to what feels good,” resonating with many followers.
Clé Cachée prides itself on its low sugar content, claiming to contain less than three grams per bottle. This dedication to healthier choices reflects a growing consumer interest in drink options that are not only enjoyable but also mindful of dietary considerations.
In conversation with PEOPLE magazine, Haack shared insights into her journey of creating Clé Cachée. She described her passion for champagne as intrinsic to her identity, stating, “I’ve been a champagne girl for as long as I can remember.” The decision to transform her passion into a business was greatly influenced by a trip to Napa Valley with her partner, Chris Larocca. She emphasised that her involvement in the product development was comprehensive, saying, “I didn’t just slap my name on a bottle. I picked everything, from the finest Grand Cru grapes to the sugar content.”
Haack’s dedication to the brand is evident in her meticulous approach to its creation. She made several visits to the prestigious regions of Reims and Épernay in France to deepen her understanding of the craft behind champagne production. She emphasised the importance of personal involvement in every aspect, stating, “I’ve been really picky about putting my name on things, and this is my first product where I touched every single detail of it from conception to execution.”
The success of Clé Cachée thus far reinforces Haack’s ability to leverage her platform into viable business ventures beyond her interior design company, Christina & Kylie. Her ambition to create a product that embodies her values and passions resonates with consumers who seek authenticity in the brands they support.
As Haack navigates her new venture, she continues to engage with her followers through social media, sharing updates about her champagne and advocating a balanced approach to health and wellness. The decision to promote Clé Cachée as a substitute for trending weight loss drugs also aligns with a growing trend towards body positivity and natural living.
As Clé Cachée gains traction, it is likely to attract attention not just from champagne aficionados but also from those interested in health-conscious options. Christina Haack’s journey into the world of champagne proves that with passion and dedication, one can successfully turn dreams into reality while promoting healthier lifestyle choices in the process.