In the world of online influencers, tensions can escalate quickly, and that appears to be the case with Alix Earle and Alex Cooper, hosts of their respective podcasts. A recent TikTok post by Cooper accused Earle of generating “fake drama” surrounding their interactions, igniting a flurry of speculation among fans.
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On April 13, Cooper, who is the host of the ‘Call Her Daddy’ podcast, shared a video addressing Earle directly. In this clip, Cooper claimed that Earle’s actions were designed to “distract” from her own issues. The video soon garnered considerable attention, accumulating over 25 million views, as Cooper urged Earle to clarify her concerns instead of hiding behind passive-aggressive comments.
In response to Cooper’s direct criticism, 25-year-old Earle briefly acknowledged the situation with a comment that read, “Okay on it!!” She later seemed to tease her followers with a hint of her forthcoming reaction. On April 19, Earle posted a TikTok video showcasing her pole dancing skills, draped in a striking blue outfit, with the caption explaining her absence due to filming commitments.
The choice of music for her dance added an additional layer of intrigue. Earle danced to SAYGRACE’s cover of “You Don’t Own Me” featuring G-Eazy, a song featuring themes of independence and defiance. The lyrics, which convey a message of self-assertion, resonated well within the context of the ongoing feud.
Fans and followers took to the comments section, expressing their eagerness for Earle to clarify her stance amidst the swirling drama. Notably, one commenter raised the topic of a video by content creator @markosbits, which explored the reasons behind the friction between the two influencers. Earle replied, suggesting that the speculations put forth were not necessarily accurate.
Further commentary in the thread came from Earle’s ‘Dancing with the Stars’ co-star, Ezra Sosa, who voiced frustration over the drawn-out situation. Their various interactions demonstrate the level of interest and engagement the feud has sparked within their follower base, with many urging Earle to respond more decisively.
In a broader context, the seeds for this rivalry appear to have been planted earlier. The two influencers’ paths diverged when Earle’s podcast, ‘Hot Mess,’ departed from Cooper’s media network, Unwell, in March 2025. Earle was one of the first creators to join Unwell in its inception in 2023, and her sudden exit prompted speculation regarding the dynamics between the two.
Cooper took to TikTok to address Earle’s departure, clarifying that it was unrelated to Unwell and stating that Earle had full ownership of her intellectual property. Earle later reiterated her perspective on the situation in an interview with the Wall Street Journal, describing the split from Unwell as a “hot mess.”
The tension reached a tipping point when Earle seemed to allude to her ongoing frustrations with Cooper in a TikTok response to a fan query regarding their relationship. Her enigmatic reply—”How much time do you have?”—left many guessing about the specifics of their conflict and echoed the ongoing curiosity surrounding their interactions.
As both influencers continue their respective careers, there is a palpable sense that fans will be keenly watching for any developments regarding their feud. Earle’s playful yet pointed responses seem to suggest that she is gearing up for a more public confrontation, keeping the digital community firmly engaged in the unfolding drama.
The saga highlights not just the nature of influencer relationships but also how social media can rapidly escalate personal differences into public spectacles. As this story develops, observers will be eager to see how both Earle and Cooper navigate the complexities of their professional and personal lives amid the eyes of a vast audience.