Jessie Ware, 41, Thinks Ageism Still Exists in Music. Why She Pays ‘Less Attention’ to It These Days (Exclusive)

Jessie Ware is back with her latest album, “Superbloom,” which showcases her growth as an artist by blending soulful grooves with an air of confidence and sensuality. The British singer, now 41, has made a significant transition in her music style over the past five years, moving towards dance genres while also revisiting the soulful essence of her earlier work. “I’ve tried to amalgamate everything I’ve learned from the past five records and bring it all together,” Ware explained. The album captures her personal evolution and the journey into a more assured musical expression.

The release of “Superbloom” follows a revitalised period in Ware’s career, spurred by the success of her two previous albums, “What’s Your Pleasure” and “That! Feels Good!” Both records received critical acclaim and helped her gain recognition through a major tour opening for Harry Styles. With her powerful vocals reaching new audiences, Ware is now eager to capitalise on this momentum with an expansive promotional cycle and her largest tour to date. “Without sounding arrogant, I just feel confident,” she stated, acknowledging how she has learned to appreciate her success and embrace the moment.

In an interview with PEOPLE, Ware candidly discussed the making of “Superbloom,” her personal life, and the influence of ageism in the music industry. The album features songs that explore sensual themes, such as “Sauna” and “Mr. Valentine.” Despite previously identifying as somewhat prudish in her everyday life, she has tapped into a more sensual side while recording. “It’s now, weirdly, part of my identity,” she said, reflecting on her experiences while filming the music video for “Ride,” which challenged her comfort zone.

The singer’s husband, Sam Burrows, has been a supportive presence throughout her evolving artistic journey. Ware acknowledged the importance of seeking his opinion, especially regarding the more sensual aspects of her music videos. While he might not be keen on “Sauna,” she noted that his feedback is valued nonetheless. “It’s really funny. He doesn’t get ‘Sauna,’ whereas the rest of the world does,” remarked Ware, highlighting the blend of familiarity and surprise how their relationship evolves with her career.

Maintaining balance amidst her music career, motherhood, and podcasting has posed its challenges. The couple has been together since their teenage years, and Ware offered insight into how they keep their relationship vibrant amidst the demands of parenting three children. “We still laugh a lot,” she shared. “We definitely disagree, but we never let an argument fester.” The strength of their bond is evident, and Ware expressed her appreciation for Burrows’ non-judgmental nature, allowing her to flourish both as an artist and a mother.

In recent years, Ware has also made a name for herself through her podcast, “Table Manners,” co-hosted with her mother, Lennie. Initially started as a fun project, the podcast has transformed into a significant part of her life and career. “I was meant to provide an escape, and it still is fun,” she said, acknowledging that it has surpassed her expectations and allowed for unique interactions with various guests, including music collaborations stemming from her podcasting experience.

Reflecting on her success and the changing landscape of the industry, Ware noted that although ageism still exists, she remains focused on her artistry without worrying about arbitrary age-related pressures. “I still think it’s a bit ageist in radio. And sexist,” she stated, discussing the lack of representation for older female musicians in some spaces, yet expressing appreciation for those who have carved out lasting careers. Inspired by legendary singers like Sade and Whitney Houston, Ware feels her artistry isn’t bound by age.

As she ventures into this fruitful chapter of her life, she hopes her audience can immerse themselves in the experience of “Superbloom.” “I just want them to feel like they’re transported to another place that feels kind of hopeful, and celebratory and divine,” she explained of her aspirations for her music. This album captures the spirit of taking joy in life while balancing the multifaceted roles she embodies as an artist, mother, and partner.

With “Superbloom,” Ware is set to not only reach new heights but also consolidate her place in the industry as a powerful voice unafraid to express herself while navigating the complexities of womanhood and artistry. As she prepares for her upcoming tour, fans can look forward to not only the music but the personal stories and experiences that shape her vibrant creative spirit.