Alix Earle has recently ignited interest among fans regarding her relationship with fellow influencer Alex Cooper. The 25-year-old beauty and lifestyle star took to TikTok to react to a video posted by Cooper, hinting at unresolved tensions between the two. The exchange comes after an ongoing period of speculation about a potential rift following Earle’s exit from Cooper’s media network, Unwell, in March 2025.
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In her latest TikTok offering, Earle shared candid moments as she was woken by friends who excitedly had something to show her. As they introduced Cooper’s video, they prompted Earle, who sat up in bed, to inquire if it was humorous. Upon realising what was playing, Earle reacted positively, laughing as she embraced the moment. Commenting on Cooper’s words, she expressed, “Wait, that just literally made my whole day,” encapsulating her cheerful response to what some might perceive as drama.
The video that sparked this reaction featured Cooper calling out Earle in a roundabout way for allegedly creating “fake drama” to divert attention from her own issues. In this clip, Cooper urged Earle to address any grievances directly rather than relying on passive-aggressive social media posts to convey her feelings. “You’re going to need to get specific and just say what you’ve got to say about me,” Cooper stated, appearing to suggest that Earle should be more transparent.
A recent comment on Earle’s video urged her to “give the people what they want,” prompting her to respond playfully with, “On it 💗.” This response has tantalised fans, leaving them eager for more insights into the apparent fallout between the two influencers.
The speculation between Earle and Cooper began circulating last year when Earle’s podcast, *Hot Mess*, discontinued its partnership with Unwell. Earle was one of the first creators to join the network after its inception in 2023. Following her departure, Cooper addressed the situation in a TikTok video, clarifying that Earle’s inability to continue podcasting was not a result of any issues with Unwell. “Alix not being able to podcast has nothing to do with Unwell,” Cooper stated, further asserting that Earle retained ownership of her intellectual property.
Despite Cooper’s explanation, Earle later revealed some behind-the-scenes complications in an interview with the *Wall Street Journal*, describing the circumstances surrounding her departure as “a little bit of a hot mess.” This honest reflection hinted at deeper issues while still leaving fans in the dark about the specifics of the conflict.
Adding to the intrigue, in August 2023, Earle responded to a fan inquiry regarding her relationship with Cooper. With a light-hearted tone, she remarked, “How much time do you have?” This comment further suggested there may be much more to the story than has been publicly revealed, inviting speculation about the nature of their interactions.
As both influencers continue to thrive within the fast-paced digital landscape, their dynamic remains of significant interest to followers. Earle’s witty TikTok reactions juxtaposed with Cooper’s more direct call-out create a blend of humour and underlying tension that captivates audiences.
In the ever-evolving world of social media, where friendships can quickly turn into feuds and vice versa, the saga of Alix Earle and Alex Cooper serves as a reminder of the complexities of influencer relationships. As fans await further clarifications and perhaps a more direct confrontation regarding the issues at hand, both influencers continue to navigate their careers while keeping their audiences engaged through their online personas.