In a recent escalation of social media tensions, popular internet personalities Alex Cooper and Alix Earle appear to be embroiled in a public feud characterised by accusations and passive-aggressive exchanges. The dispute has gained notoriety since its inception in early 2023 when Earle joined Cooper’s podcasting venture, the Unwell Network.
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Earle, who launched her podcast “Hot Mess With Alix Earle” as one of the first signings to the Unwell Network, quickly became a prominent figure in the influencer community. However, speculation surrounding a rift between her and Cooper intensified when Earle left the network in February 2025. Although Cooper initially dismissed the idea that personal issues were behind the departure, a TikTok video published in April 2026 suggests that feelings may have changed.
In her TikTok, Cooper called out Earle directly, accusing her of perpetuating “fake drama” through cryptic social media posts. “Hey girl, the passive-aggressive reposts and the likes and the commenting on things — I’ve got to call you out here,” she remarked in the video. She urged Earle to be more forthright about any grievances and challenged her to speak openly. “There’s no NDA. No one is stopping you. Stop hiding behind other people,” Cooper said.
Earle appeared to respond to Cooper’s comments shortly after, posting in the video’s comments section, “Okay on it!!” and sharing the video with her own followers. Despite the rising tensions, a representative for Earle has not provided further clarification regarding the situation.
The roots of this unfolding drama go back to when Alix Earle signed onto Unwell in early 2023, an opportunity both she and Cooper expressed enthusiasm about. At the time, Cooper recognised Earle’s unique presence and stated her excitement about providing guidance to a new generation of creators.
However, by early 2025, reports began circulating that Earle’s podcast was dropped from the Unwell Network, reigniting speculation about an underlying conflict with Cooper. Though Cooper publicly stated that Earle’s departure had no relation to the company, Earle later hinted at frustrations in a May 2025 interview, suggesting difficulties in regaining the rights to her show which was subsequently relaunched after months of downtime.
As time progressed, both individuals have appeared to take subtle jabs at each other through their respective social media platforms. In August 2025, Earle responded to an inquiry about her relationship with Cooper by cheekily asking, “How much time do you have?” In response, Cooper implied that she was aware of the insinuations surrounding their interactions by posting a video to the soundtrack of a song associated with Earle.
By April 2026, tensions escalated further when Earle reposted a video that likened Cooper to a “grim reaper,” an act that seemed to provoke Cooper’s latest comments regarding the situation. In her TikTok, Cooper expressed that the ongoing drama might be a way for Earle to deflect from other pressing personal matters.
Cooper, while acknowledging the unusual nature of engaging in such online disputes, articulated her frustration with the insinuations and called for transparency. “You guys know I don’t usually address this kind of stuff because it feels like a waste of time, and honestly, it’s embarrassing to participate in this,” she stated. She went on to challenge Earle to clarify their differences, asserting, “I have nothing to hide when it comes to you and me.”
With both influencers leveraging their social media platforms to air their grievances, their feud is attracting significant attention and speculation from fans and observers alike. It poses an intriguing case for those following the evolving dynamics of influencer culture and the public nature of their personal disputes.
As the situation stands, it remains unclear whether this drama will unfold further in the public eye or if Cooper and Earle will opt for a resolution behind closed doors. The coming weeks may shed more light on their relationship as both giants of the internet navigate their professional paths amidst a backdrop of very public discord.