**Donni Davy Launches Eureka-Inspired Makeup Collection Ahead of Euphoria’s Finale**
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As HBO’s wildly popular series *Euphoria* approaches the end of its current season, makeup artist Donni Davy is ensuring that the show’s iconic beauty looks live on. Davy, who has been behind the vibrant makeup featured on the show since its inception, has launched a new collection under her brand Half Magic. This initiative aims to provide fans with the tools needed to recreate the unforgettable looks showcased throughout the series.
The *Euphoria*-inspired collection, available exclusively at Ulta, features an array of products that blend new items and reimagined versions of fan favourites. Davy describes the launch as a heartfelt tribute to the show’s dedicated fanbase. Among the offerings are glitter-infused products that have become synonymous with the show’s visual aesthetic, reflecting its themes of adolescence and emotional turmoil.
Key elements of the collection include two brand new products: an eyeshadow palette priced at £59 and the B*tch Ur My Soulmate Extra Plush Lip Gloss for £24. Additionally, four limited-edition shades are available: Glitterpuck in iridescent periwinkle for £34, Glitterpill in lavender holographic for £27, face gems in iridescent silver and gunmetal for £16, and Beam Trap in iridescent pink and rosy pink for £26. The collection also includes three existing products, presented in new packaging: Magic Flik, Flik Eraser, and Wing Magician, priced between £14 and £26.
Davy took special care in the development of the eyeshadow palette, with each shade thoughtfully chosen to represent one of the show’s beloved characters. For instance, the pink hue embodies Cassie (Sydney Sweeney), inspired by a memorable scene during a New Year’s Eve party. Davy describes this look as capturing Cassie’s emotional state, a reflection of her character’s hysterical yet vulnerable side.
The palette’s blue shade pays homage to Maddy (Alexa Demie), tied to a pivotal moment when Maddy confronts Cassie about a romantic entanglement. Meanwhile, a frosty white represents Lexi (Maude Apatow), characterised by a touch of green and peach, marking it as an underdog colour. Jules (Hunter Schafer) is symbolised by a vibrant chartreuse, while Kat (Barbie Ferreira) is attributed a smoky lavender duochrome that highlights her evolving identity. Rue (Zendaya) completes the palette with a rich purple, encapsulating the essence of the show.
Alongside these eyeshadows, Davy’s passion for glitter is apparent in the many products featuring this beloved cosmetic staple. The glitter tears, which first gained attention in season one, exemplify the emotional contrasts of the series. Davy explains, “Glitter is so emotionally evocative too,” signifying its role as a medium to convey the complex emotions and experiences of adolescence depicted in *Euphoria*.
Reflecting on the significance of glitter, she added, “The tension of childhood and adolescence is captured through it. Glitter’s so innocent; it speaks to the juxtaposition of young characters enduring significant struggles.” Her intention is to create an emotional connection with the audience while giving them the means to express the essence of the show through makeup.
Davy emphasised that this collection is not just about aesthetics; it represents her creative journey while working on *Euphoria*. “The winged liner aspect is something I’m truly excited about,” she stated, highlighting her desire to make professional-quality makeup accessible for everyone, regardless of skill level. The tools within the collection are designed to simplify the application process, allowing anyone to achieve the desired look.
Davy’s excitement extends to acknowledging the fans who have celebrated and transformed *Euphoria*’s makeup into a cultural phenomenon. “This collection is a love letter to the diehard fans, who made Euphoria makeup a thing,” she noted, encapsulating her gratitude towards the audience that has embraced and reinterpreted her work.
With *Euphoria x Half Magic*, Davy invites fans to indulge in the transformative power of makeup, empowering them to explore their creativity and pay homage to the characters that have resonated deeply across the globe. The collection is now available, allowing enthusiasts to bring a piece of *Euphoria* into their daily lives.