Hailey Bieber recently shared a series of heartfelt behind-the-scenes moments from the Coachella music festival, providing an intimate glimpse into her life as both a supportive spouse and a rising businesswoman. The event, which took place in Indio, California, saw Hailey attending to support her husband, pop sensation Justin Bieber, who was headlining the festival on 10 April.
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In a candour-filled Instagram post on 13 April, the 29-year-old model expressed her gratitude for the experiences the weekend had brought. She reflected on the challenges faced to reach this point, stating, “Such a special weekend. Nobody will ever know even an ounce of what it’s taken to get here. So grateful for this beautiful life. SO proud. Let’s do it all again!”

Hailey’s eye-catching fashion choice during the festivities was a vintage 1998 silk slip dress from Christian Dior, designed by renowned fashion designer John Galliano. The vibrant piece, which features a striking banana yellow and hot pink colour scheme, was sourced from Tab Vintage and worn at her Rhode World pop-up event, coinciding with her beauty brand’s increasing popularity. She shared candid shots of herself re-applying her signature lip product against the backdrop of the desert landscape.
The pop-up event closely followed the announcement of a new product collaboration between Hailey and Justin, featuring innovative hydrocolloid pimple patches from her Rhode brand. This partnership demonstrates the couple’s commitment to supporting each other’s career ventures, highlighting their collaborative spirit not only in their personal lives but also in their professional pursuits.
In a few of the photographs, Hailey is seen in more relaxed attire, sporting a black cropped polo paired with grey cargo-style sweatpants as she joyfully danced during Justin’s sound check. At one point, she managed to strike a stylish note with a black and blue windbreaker, and later shifted to a dance-ready ensemble comprising black shorts and a sheer top complemented by a leopard print jacket.
The Biebers appeared visibly proud during Justin’s performance, which showcased a nostalgic selection of his early hits, such as “Baby” and “That Should Be Me.” His set was notably stripped down, allowing for an intimate connection with the audience. Justin also cleverly incorporated references to his past, including a memorable moment in which he addressed a paparazzo, saying, “You’re not getting it, it’s not clocking to you. It’s not clocking to you that I’m standing on business.”
During the performance of “Everything Hallelujah,” a song that prominently features the lyric “Hailey, babe, hallelujah,” the Coachella livestream captured a sweet moment as Hailey blew a kiss to Justin from the crowd, eliciting cheers from the audience.
Furthermore, their child, Jack Blues Bieber, who was born in August 2024, received a heartfelt mention in the lyrics. As Justin sang the next line, “Baby Jack, hallelujah,” the moment underscored the couple’s joy and commitment to family, allowing fans a peek into their affection for each other and their son.
As the weekend unfolded, the couple’s genuine support for one another was palpable, showcasing their partnership amidst the glitz and glamour of one of the most renowned music festivals in the world. Hailey’s behind-the-scenes snapshots not only celebrated their achievements but also illustrated the unique blend of their personal and professional lives.
The Biebers’ appearance at Coachella solidified their standing as prominent figures in both the music and fashion industries, and Hailey’s Rhode World pop-up was a notable success, highlighting her entrepreneurial spirit. With the festival’s high-energy environment and the couple’s love on display, it is clear that they continue to inspire both fans and fellow artists alike.
