Alix Earle, a popular influencer and skincare brand founder, has recently responded to allegations made by fellow content creator Alex Cooper regarding a supposed feud between them. The tensions escalated after Cooper, renowned for her “Call Her Daddy” podcast, publicly called Earle out for allegedly creating “fake drama.”
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The dispute seemingly originated in March 2025, shortly after Earle’s podcast, “Hot Mess”, was abruptly removed from Cooper’s Unwell Network. Speculation about the rift heightened when Earle did not attend a Unwell Super Bowl party in New Orleans, leading fans to suspect there was more to the story.
In a TikTok video shared by Cooper on 13 April, she urged Earle to clarify her position in the ongoing controversy, stating, “There’s no NDA. No one is stopping you.” Cooper added that Earle should communicate directly rather than making veiled comments online. Her message was emphasised by a post in which she tagged Earle, effectively challenging her to discuss the matter openly.
In response to Cooper’s video, Earle didn’t shy away from the spotlight. She commented, “Okay on it!!” showcasing her willingness to engage in a public dialogue. Additionally, she re-shared Cooper’s video on her TikTok profile, prompting further attention to the situation.
The fallout intensified when Earle liked and reposted content criticising Cooper. This included a video from another creator who branded Cooper “awful” and likened her to an “ambulance chaser” for capitalising on women’s vulnerable moments through her content. Earle’s actions seemingly provoked Cooper’s comments and shouldered responsibility for the narrative surrounding their frayed relationship.
A representative for Earle has yet to issue a comprehensive statement regarding the conflict, leading to further speculation amongst their fans and followers. The ongoing nature of their exchanges has captivated audiences, with many eager to learn more about the intricacies of their interactions.
Cooper has long been a prominent voice in the podcasting realm, expanding her brand through the Unwell Network, which she launched in August 2023. Earle was one of the initial influencers to sign on with the network, appearing alongside fellow content creator Madeline Argy, who has sustained her show “Pretty Lonesome” under the same umbrella. However, the recent fallout has cast a shadow on Earle’s association with the network.
Addressing Earle’s exit from Unwell, Cooper claimed in a March TikTok post that Earle’s inability to continue podcasting was unrelated to the network’s decisions. “Unwell gave her everything back; she owns her IP,” Cooper explained, attempting to clarify the circumstances behind the separation.
After Earle referred to the situation as a “hot mess” in an interview with the Wall Street Journal, she appeared to hint at lingering issues in the relationship. In a separate TikTok comment, when prompted by a fan to reveal what transpired with Cooper, Earle responded cryptically, “How much time do you have?” This response has only fuelled further intrigue, and fans remain eager to uncover the full story.
As both influencers navigate the fallout, it remains to be seen how the situation will develop. The public’s curiosity continues to grow as the two engage in the drama, leaving fans wondering about the future of their individual brands and whether reconciliation is on the horizon. With the ongoing discourse surrounding their feud, both Earle and Cooper have the opportunity to shape their narratives moving forward. The outcome of this influencer clash is still uncertain, but it certainly has captured the attention of the social media landscape.