In an exciting turn of events for Sanrio fans, the brand has officially launched its much-anticipated annual Character Ranking competition for 2025. This year’s contest not only provides fans an opportunity to rally behind their favourite character but also introduces new ways for participants to engage with the festivities.
:max_bytes(150000):strip_icc():format(jpeg)/Sanrio-Favorites-857-04102026-503951557ab04c3d88716d8e3dad4932.jpg)
Since its inception, the Character Ranking competition has become a beloved tradition among Sanrio enthusiasts, allowing fans to cast their votes for any of the 90 delightful characters featured in the event. This year’s theme, “Sending cheers and hugs to everyone doing their very best,” reflects Sanrio’s core values of encouragement and joy, fostering a sense of community amongst its dedicated fan base.
The voting period runs from 8 April to 24 May, permitting fans to cast their votes daily online on the dedicated Character Ranking website or in person at any Sanrio Store or Cafe throughout North America. In-store voters will be greeted with a complimentary “I Voted” sticker, available while stocks last. This initiative aims to create a tangible connection between fans and their favourite characters.
In 2024, Pompompurin claimed the title of fan favourite, ending Cinnamoroll’s impressive five-year reign at the top. Last year, Cinnamoroll finished as the runner-up, with Pochacco rounding out the top three characters. The competitive spirit of the ranking contest is evident, as fans passionately lobby for their chosen character, showcasing their loyalty and enthusiasm.
“Our annual Character Ranking contest is all about celebrating the connection fans have with our characters and with each other,” explained Jill Koch, Senior Vice President of Brand at Sanrio Inc. “This year’s theme reflects the spirit of encouragement and positivity that Sanrio is known for. Every vote is a simple but meaningful way for fans to show their support and be part of that shared joy.”
In an innovative twist this year, participants can also vote in person at Hot Topic stores across the nation. This collaboration marks the second consecutive year that fans can engage in voting and purchase exclusive merchandise celebrating the Character Ranking event at these locations.
Moreover, for those fortunate enough to visit the Hello Kitty and Friends Cafe located at Universal CityWalk in Los Angeles, there is an added bonus. Visitors will not only have the chance to cast their votes in person but can also indulge in limited-time menu items inspired by the annual event. The offerings include a refreshing Mixed Berry Black Tea Lemonade and a delightful Mixed Berry Sponge Cake.
In addition to voting activities, select Sanrio Stores, Cafes, and Hot Topic locations will host special character meet-and-greets, providing fans with a unique opportunity to interact with their beloved characters face-to-face. These events are designed to create memorable experiences, deepening the bond between fans and the characters that have become significant parts of their lives.
To keep fans informed on events related to the Character Ranking contest, Sanrio encourages followers to connect with them on Instagram and TikTok, where updates about upcoming meet-and-greets and other celebrations will be regularly shared.
As the excitement builds over the next few weeks, Sanrio fans are reminded of the joy and companionship their favourite characters bring into their lives. With voting now open, it’s time for fans to come together, showing their support for Pompompurin, Cinnamoroll, or any of the other cherished Sanrio characters as they compete for the title of fan favourite this year.