**Ashley Graham Unveils New Spring Collection with JCPenney**
:max_bytes(150000):strip_icc():format(jpeg)/Ashley-Graham-Campaign2-040626-078f06fe492c4fed9dcf9b211b96adeb.jpg)
Renowned model Ashley Graham has launched the spring lineup of her latest collection in collaboration with JCPenney, bringing a refreshing wardrobe update for the new season. The collection is designed with a focus on both comfort and versatility, catering specifically to plus-size customers with sizes starting from 0X/14W.
At a recent event held at a JCPenney store in Brooklyn, New York, Graham discussed her inspiration for this latest range. “When I’m shopping in the spring, I’m thinking about light stuff because I know that I want it to be versatile for summer,” she stated. “That’s really what this collection is about—transitioning into a new era while ensuring that these pieces can seamlessly carry into summer.”
In anticipation of the upcoming warmer months, Graham and JCPenney are gearing up for another collection that will be released in time for summer. However, this spring collection is intended to kick-start the seasonal refresh, featuring lightweight suiting, pastel snake prints, cheerful minidresses, and eye-catching butter yellow hues.
One standout piece from the collection is a butter yellow ensemble, consisting of a button-up top paired with wide-leg trousers, which Graham has affectionately labelled “delicious.” She expressed her enthusiasm over the trending nature of the set, noting how a similar design had recently appeared in a high-end fashion line in straight sizes. “I got hyped,” she said. “It’s great to see these styles being made available to curvy girls without the lengthy wait.”
Her collaboration with JCPenney’s design team has ensured that the clothing is not only stylish but also flattering for plus-size figures. The collection includes tailored silhouettes that accentuate curves, complemented by stretchy materials that merge comfort with a fashionable “snatched” look. “It’s all about versatility and pieces that are fun and new,” she added.
To mark the launch of Graham’s latest creations, JCPenney hosted a runway show in Paris, Texas, aptly named the “Other Paris Runway.” The event showcased 42 complete looks, all designed to be both budget-friendly and perfect for the new season, while featuring local talent as the models. The vibrant event was shared widely across social media platforms, with Graham herself taking to Instagram to express her approval. “This is SOOOO fab 😍 I recognise a few of those pieces on the runway 😉,” she commented on the post.
Graham’s partnership with JCPenney began in 2025, a collaboration that she felt was a natural progression as she had previously modelled for the retailer. The aim was to offer a size-inclusive collection addressing a significant gap in the fashion market, particularly catering to larger sizes up to 5X. Reflecting on her career aspirations, she remarked, “My goal has always remained the same—moving past the topic of bodies and sizes. It’s exhausting to discuss what makes a body beautiful. I want the women we designed this collection for to feel beautiful and sexy, embodying all the things they deserve.”
With each release, Graham continues to champion inclusive fashion and empower women to embrace their bodies. Her latest collection at JCPenney not only embodies style and comfort but also serves as a bold statement in the fashion industry’s evolving landscape. Enthusiasts can shop the new collection now at JCPenney, ready to transform their wardrobes for a vibrant spring and summer ahead.