**Amanda Batula Exits Campaign Following Relationship Reveal with Summer House Co-star**
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In a surprising turn of events, Amanda Batula has been removed from Flower by Edie Parker’s social media campaign shortly after the brand launched its partnership with the reality television star. The decision follows Batula’s announcement of her new relationship with West Wilson, a fellow cast member from *Summer House*. This development raises eyebrows within the reality TV community and beyond.
The cannabis brand debuted its campaign featuring Batula on March 31, just weeks ahead of the notable 4/20 celebration. Titled “Boobs on Drugs,” the initiative sought to challenge dated perceptions surrounding cannabis use and promote empowerment among women. Batula, who had been positioned as the face of the campaign, was prominently showcased wearing a T-shirt emblazoned with the phrase “These are your Boobs on Drugs.” The brand described her as a “modern woman” with a strong sense of self and ambition.
In an interesting twist, shortly after Batula revealed her romantic involvement with Wilson, Flower by Edie Parker swiftly removed all promotional materials that featured her from its social media platforms. The brand instead shared a post featuring another model wearing the same T-shirt from their campaign. Their caption read, “A lot can change in a day 👀😮💨. Same shirt. Same great charity. New model.”
The campaign was intended not only to promote cannabis use but also contribute to a good cause, with 15% of the sales set to benefit the Last Prisoner’s Project, a non-profit organisation dedicated to advocating for cannabis criminal justice reform. While the removal of Batula from the campaign came as a shock, the brand confirmed that the charitable aspect of the sales would remain unchanged.
Batula’s relationship with Wilson comes on the heels of her split from husband Kyle Cooke, which she announced in January 2026. The pair had tied the knot in September 2021 but have since decided to part ways. Coincidentally, Wilson had previously dated Batula’s friend and fellow *Summer House* cast member, Ciara Miller, complicating the dynamics further.
In their joint statement on social media, Batula and Wilson expressed that their previous friendship had evolved into something more and that they had not intended to cause any distress amidst their revelations. They noted, “It was never our intention to purposely hide anything,” acknowledging the scrutiny often faced by cast members on reality television. The couple aimed to reassure fans that their feelings developed unexpectedly, rather than as a premeditated decision.
Reactions from social media users have been varied following the brand’s removal of Batula from the campaign. While many criticized Flower by Edie Parker for appearing unprofessional, others commended the brand for distancing itself from the drama associated with *Summer House*. It remains uncertain why the company opted for such drastic changes so swiftly, leading to speculation among fans and commentators alike.
As the new season of *Summer House* continues to air every Tuesday at 8 p.m. ET on Bravo, the unfolding personal lives of its cast members promise to keep audiences engaged. Viewers can also stream the show on Peacock, allowing them to keep up with the latest developments in the lives of their favourite reality stars.
In the ever-evolving landscape of reality television, the consequences of personal relationships are frequently exposed under the spotlight. Batula’s sudden exit from the Flower by Edie Parker campaign serves as a reminder that even the most glamorous projects can be affected by the complexities of off-screen drama. As both Batula and Wilson navigate this new chapter together, fans are left to ponder the impact of their relationship on their personal lives and professional commitments moving forward.
As the situation continues to evolve, attention turns to the future of both Amanda Batula and Flower by Edie Parker, as they each redefine their paths amid the media frenzy.