Natasha Archer, the former personal assistant and stylist to Princess Kate, is embarking on a new venture after leaving her role with the royal household. Following nearly 15 years of dedicated service, Archer has announced her new business, which focuses on providing bespoke, discreet advisory services in the realms of fashion and creative direction.
In a recent Instagram post, Archer introduced herself as the Founder and Creative Director of her new consultancy. The post featured a stylish black-and-white photograph of Archer dressed in a tailored suit, conveying both professionalism and creativity. “After almost two decades working within private households, I’m delighted to begin this new chapter, offering discreet, bespoke advisory services for those seeking considered guidance across wardrobe, personal presentation, creative direction, and the finer details that shape important moments,” she wrote.
The following day, Archer expanded on her mission via a subsequent Instagram update, emphasising her commitment to helping clients present themselves with confidence. “We provide discreet, thoughtful guidance across wardrobe, personal presentation and creative direction, helping individuals and families present themselves with confidence and complete assurance,” the post elaborated. Archer’s emphasis on attention to detail aligns with the high standards she has upheld throughout her career, particularly during her time with the royal family.
Archer’s decision to launch her own consultancy follows her departure from Kensington Palace in July 2025. Known for her role in shaping the fashion choices of Princess Kate, she played a significant part in what has been termed the “Kate Middleton Effect,” a phenomenon that has reportedly injected over £1 billion into the British economy through increased fashion sales associated with her high-profile royal work.
Her influence on the Princess’s wardrobe has been considerable, transitioning her style from that of a typical young woman into that of a global style icon. Over the years, Archer curated the aesthetics of numerous public appearances for Princess Kate, coordinating outfit changes and ensuring the Princess was always dressed to impress during high-profile engagements. Archer’s expertise extended to promoting sustainable fashion, including notable initiatives such as upcycling outfits and renting garments for various events, thereby advocating for eco-friendly fashion.
The announcement of Archer’s new chapter comes at a time when speculation is rife regarding Princess Kate’s future stylistic decisions. Sources suggest that despite Archer’s departure, the Princess remains deeply involved in her fashion choices and, following Archer’s exit, stated she had no intention of hiring a replacement stylist. This decision reinforces the idea that Princess Kate is now more than capable of managing her wardrobe independently, having developed a clear sense of her personal style.
During her time at Kensington Palace, Archer became an integral member of the royal household, joining Prince William and Princess Kate’s team in 2010. Her relationships with them were built over a decade of closely collaborating on official engagements and international tours, often making critical decisions that shaped Kate’s public persona and presenting her as a modern royal figure.
While Archer’s departure marked the end of an era, it also heralds new opportunities for the stylist. She has previously garnered recognition for persuading Prince William to don culturally significant attire during royal tours, notably wearing a traditional sherwani during their official visit to Pakistan in 2019. Such moments illustrate her unique ability to bridge tradition with contemporary style.
On a personal note, after marrying Getty Images Royal Photographer Chris Jackson in 2017, Archer was awarded the Royal Victorian Order in 2019 for her services to the royal family. However, recent reports indicate that the couple may have separated, adding a layer of change in her personal life as she embarks on this new professional journey.
With her new venture, Archer aims to leverage her extensive experience to provide tailored guidance to a select clientele. With her background in the royal household and a keen eye for fashion trends, many will be eager to see how her new consultancy unfolds in the coming months. As she prepares to transition into this new phase of her career, her insights and expertise are sure to resonate with those seeking her unique take on fashion and personal presentation.