**Diane von Furstenberg Launches InCharge Collection in Collaboration with Estée Lauder**
:max_bytes(150000):strip_icc():format(jpeg)/diane-von-furstenberg-estee-lauder-030226-0dccc329056f4ca3bfa7d5584f8c743f.jpg)
Celebrated fashion designer Diane von Furstenberg has unveiled her latest beauty collaboration, the InCharge collection, in partnership with renowned cosmetics brand Estée Lauder. This exciting launch coincides with International Women’s History Month, honouring trailblazing women who have inspired the designer throughout her career, including the late Estée Lauder herself.
The collection features an innovative water-based fragrance, a versatile multi-use blush stick, and a trio of lip glosses. Each product is crafted with care, reflecting von Furstenberg’s deep appreciation for beauty and her commitment to empowering women.
Von Furstenberg recently reminisced about her beauty journey while presenting the new collection. Sitting in her stylish office in Manhattan’s Meatpacking District, she fondly recalled her first foray into beauty back in the 1970s, when she made a name for herself with her own line of cosmetics and fragrances. Among her cherished items is a vintage makeup palette from 1980, a testament to her longstanding relationship with the beauty industry.
In an interesting twist, the collaboration began during a conversation between von Furstenberg and Stéphane de La Faverie, CEO and president of Estée Lauder, at a Vital Voices event. While the Estée Lauder team was initially meant to present ideas to the designer, von Furstenberg took charge and opted to showcase her extensive beauty archive. Her passion and expertise led to the birth of the InCharge collection.
The scent of InCharge Essence d’Eau is particularly close to von Furstenberg’s heart. She described how fragrance has been a part of her life since childhood, recalling her mother’s love for classic perfumes. InCharge Essence d’Eau, one of the few water-based fragrances available, is crafted without drying alcohols and features a unique blend of saffron oil, honeysuckle, incense, and rose oil. With its light, weightless feel, the fragrance embodies the essence of a woman in control.
The multi-use blush stick in the InCharge collection is described by von Furstenberg as an ‘essential product.’ Available in a singular pink shade with subtle peach undertones, she emphasised its importance in her beauty routine. The designer has previously expressed her belief that everyone possesses cheekbones, and the blush stick, according to her, helps to accentuate them.
Completing the collection are three luscious lip glosses infused with nourishing oils, providing a radiant finish that appeals to beauty enthusiasts. The exquisite packaging of the products draws inspiration from the decor in her office, showcasing von Furstenberg’s artistic vision.
At 79 years old, von Furstenberg maintains her timeless philosophy on beauty: it is about feeling comfortable in one’s own skin and embracing a healthy lifestyle. She believes true beauty is reflected through eye contact, a genuine smile, and confident body language. The designer’s unwavering commitment to these principles has shaped her career and continues to inspire others.
Her powerful message of being a ‘woman in charge’ resonates strongly with many. Von Furstenberg poignantly reflected on the significance of this mantra, stating that it symbolises freedom and self-acceptance. For her, being in charge does not equate to aggression but rather to owning one’s identity and imperfections, making them a source of strength.
This launch marks another chapter in von Furstenberg’s enduring relationship with the beauty world. Reflecting on her ever-evolving legacy, she hints at further collaborations in the future, describing the InCharge collection as a “little wink” to the beauty industry, with a promise of potential new ventures on the horizon.
Diane von Furstenberg’s InCharge collection, powered by the spirit of empowerment, creativity, and resilience, invites individuals to embrace their beauty journey and be unapologetically in charge of their narratives. Available through bloomingdales.com, esteelauder.com, and select retail outlets, this collection is sure to resonate with those seeking products that embody confidence and femininity.