With the 2026 NCAA Tournament on the horizon, Krispy Kreme is set to add a sweet twist to the excitement of March Madness. The famous doughnut company is celebrating this enthusiastic event with a special limited-time offering known as the Bracket Bash Dozen. Fans of both basketball and decadent treats will have the chance to indulge in this unique collection from 19th to 22nd March.
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The Bracket Bash Dozen comprises an enticing mix of basketball-themed treats designed to capture the spirit of the tournament. Enthusiasts can expect to find six basketball doughnuts, two basketball net doughnuts, and four of Krispy Kreme’s signature original glazed doughnuts within the box. The basketball doughnut features a fluffy white Kreme filling, bathed in a layer of vanilla-flavoured icing, and topped with delightful chocolate drizzle. Meanwhile, the basketball net doughnut consists of an original glazed base, coated in chocolate icing and artistically decorated with vanilla icing mimicking the design of a basketball net.
Alison Holder, Chief Brand and Product Officer at Krispy Kreme, expressed her excitement about the collection, stating, “Every year, this season brings a special kind of buzz — a feeling that anything can happen. Our Bracket Bash collection captures that spirit with doughnuts that are fun, flavorful, and perfect for sharing as fans gather to enjoy the highs, surprises, and sweet moments of it all. It’s a fresh way to join the excitement, one delicious bite at a time.”
This promotion not only satisfies sweet cravings but also encourages fans to engage with the NCAA spirit on social media. Customers are invited to share their Bracket Bash experiences using the hashtag #KrispyKreme, tagging the brand in their posts. This creates an engaging community atmosphere amongst basketball enthusiasts and doughnut lovers alike.
For those wishing to indulge further, Krispy Kreme is introducing a remarkable deal during this promotion. Customers who purchase any dozen or a 16-count of mini doughnuts will be able to acquire a dozen original glazed doughnuts for just £2 by using the promotional code “BOGO2” at participating locations. This offer is particularly appealing for those hosting viewing parties or celebrating with friends and family during the thrilling matches.
The Bracket Bash Dozen will be available for purchase both in-store and online, as well as through the Krispy Kreme app for pickup or delivery. The company emphasises that this delightful offer is intended to be shared, enhancing the experience of enjoying basketball with loved ones.
However, customers should be mindful that the $2 original glazed dozen offer is limited to two orders at physical locations and one online order for pickup or delivery, applicable only at participating sites across the United States. It presents a unique opportunity for fans to enjoy a sweet treat while they cheer for their favourite teams.
As anticipation builds for the March Madness tournaments, Krispy Kreme continues its tradition of linking joy with delicious indulgence. The Bracket Bash Dozen is set to mark the season with fun and flavour, allowing fans to savour the unfolding drama of the games in a delectable way.
For those looking to enhance their basketball viewing experience, the Bracket Bash Dozen is guaranteed to provide a fulfilling and enjoyable accompaniment to the excitement of the NCAA Tournament. From sweet treats to spirited interactions on social media, Krispy Kreme is making sure that this year’s tournament comes with its fair share of sugary delights.