Costco Is Selling a 10-Lb. Chocolate Bunny — and You Need a Hammer to Eat It

Costco is raising the bar on Easter treats this year with an impressive offering: a colossal, 10-pound chocolate bunny named Pete. Crafted from semi-solid milk, white, and dark chocolate, Pete is not only a delightful treat but also a showpiece for festive celebrations. Available for £112.97, according to Costco’s website, this giant chocolate creation is set to be a highlight for those with a sweet tooth.

The chocolate bunny stands out with its floppy ears and charming smile, and its design includes a white chocolate belly and white chocolate accents on its ears. However, to indulge in this oversized confection, one must engage in a rather unorthodox eating process. The guidance on the packaging suggests using a mallet, hammer, or even a rolling pin to smash open Pete, turning the experience of consuming chocolate into an event.

The packaging describes this ritual in a rather whimsical manner. “First he’s admired, then he’s cracked or cut,” it reads. “A hop-tastic moment that turns a bunny spectacle into shareable bites. One giant bunny, a hundred little moments of chocolate.” This peculiar yet entertaining approach to enjoying such a large treat has already captured the interest of many chocolate lovers.

For those who prefer a less destructive means of enjoyment, the bunny can also be sliced open using a warmed serrated bread knife. The instructions suggest wrapping Pete in a towel before delivering a satisfying blow, or gently cutting through its body. “Ears or feet first is up to you,” the box jovially advises, leaving the method open to personal choice.

Once cracked or cut open, the enjoyable task of sharing Pete begins. The chocolate can be served in various ways; it can be shaved into pieces for a rich hot chocolate topping, chopped for use in baked goods, or grated over desserts for an extra touch of sweetness. “Everybunny wins,” the packaging proclaims, although it’s worth noting that Pete himself does not enjoy the same fate.

In terms of storage, it is recommended that Pete be kept in an airtight container at temperatures between 15 and 20 degrees Celsius, away from direct sunlight. This care helps maintain the quality of the chocolate, ensuring that it remains fresh and ready to delight taste buds for as long as possible.

The chocolate bunny is produced by Maud Borup, a well-regarded company known for its commitment to using fair-trade certified chocolate in its seasonal confections. The values of quality and ethical sourcing are reflected in the products, contributing to their popularity among consumers.

Beyond the chocolate bunny’s appeal, Costco recently drew attention when a couple shared a heartwarming experience related to their membership photo. Jacky August, who joined the warehouse club with her husband, Ben, recounted the occasion they signed up while holding their eight-month-old daughter, Violet. A Costco employee suggested including Violet in their membership photo, leading to a delightful moment that has since gone viral on TikTok, amassing nearly three million likes.

Jacky expressed her excitement over the spontaneous suggestion as it made the family’s membership card all the more special. “It will be neat to have these as our membership photos for years to come, both as a family memento and a tale we can share with Violet when she is older,” Ben noted.

This unique blend of giant confections and family moments encapsulates the spirit of Easter celebrations at Costco. As customers prepare for the spring season and look for new ways to celebrate, Pete the Bunny offers not just a treat but an experience that brings loved ones together in joyous and memorable ways.