Chipotle Mexican Grill is set to delight its tattooed fans with an exciting promotion on Friday, 13 March. For one hour, between 3 and 4 p.m. local time, customers who proudly display body art can enjoy a buy-one-get-one-free (BOGO) deal on entrées across participating locations in the United States, Canada, the United Kingdom, France, and Germany.
:max_bytes(150000):strip_icc():format(jpeg)/chipotle-tat-bag-031026-b159d4a5d1094507b29a98925e768773.jpg)
The quirky offer has been inspired by a growing trend among fans who have taken to adorning their skin with tattoos reminiscent of the designs found on Chipotle’s take-out bags. These bags frequently show off artful writing and graphics that echo the aesthetic of tattoo culture. This particular expression gained popularity when Adam Levine of Maroon 5 was famously associated with the phrase “tatted like a Chipotle bag” in 2019.
Customers keen to take advantage of this unique promotion need only arrive at their nearest participating Chipotle restaurant with any type of tattoo, whether it’s permanent, temporary, or even hand-drawn. The BOGO promotion allows customers to receive up to five complimentary menu items for each entrée purchased of equal or greater value.
This promotion ties into the larger tradition surrounding Friday the 13th, where many tattoo parlours celebrate the day by offering “flash tattoo” sheets with pre-designed ink options. Chipotle’s initiative not only reflects the brand’s awareness of current trends but also showcases its ongoing connection with the tattoo community. Stephanie Perdue, Chipotle’s Interim Chief Marketing Officer, expressed this sentiment in a recent press release, stating, “Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community.”
In addition to the BOGO deal, Chipotle’s Miami location will offer something special for its customers. Hip-hop artist Swae Lee has collaborated with the chain to create a limited-edition temporary tattoo flash sheet, which will be available for purchase at the Midtown Miami Chipotle during the promotion hour, while supplies last. Lee noted that “Tatted like a Chipotle bag” represents an important avenue for self-expression, and he is thrilled to translate his artistic vision into designs that resonate with his own style.
The viral success of the first tattoo-themed BOGO promotion back in 2025 had a notable impact, resulting in Chipotle recording its highest sales during the traditionally quiet hour of 3 to 4 p.m. This indicates a growing enthusiasm among customers for such compelling promotional strategies.
The company has shown a commitment to engaging its customer base this year, having recently celebrated National Tortilla Chip Day by distributing complimentary chips and queso. Such initiatives indicate Chipotle’s strategy to leverage fun and interactive promotions that resonate with diverse elements of popular culture.
As the tattoo culture continues to thrive, Chipotle’s latest promotion undoubtedly appeals to fans looking for a creative way to express their individuality while enjoying some of their favourite Mexican dishes. With this unique combination of culinary delight and body art, March 13 promises to be an exciting day for both tattoo enthusiasts and Chipotle lovers alike.
Chipotle’s innovative approach of embracing trends and creating memorable experiences reflects the brand’s eagerness to engage with its customer base on a deeper level. The upcoming events certainly showcase that Chipotle is committed not only to serving quality food but also to celebrating the diverse interests and identities of its patrons.