As the political landscape in the United States begins to shift towards the 2028 presidential election, potential candidates are already making preparations for what promises to be a highly competitive race. Although the midterm elections of 2026 loom ahead, figures such as California Governor Gavin Newsom and Vice President JD Vance are emerging as serious contenders for the next presidential campaign.
:max_bytes(150000):strip_icc():format(jpeg)/Gavin-Newsom-JD-Vance-071425-0e0621314f4a4aeca1cbd6a1cdf879b9.jpg)
The upcoming elections are particularly significant as they will mark the transition of power following the two-term presidency of Donald Trump. The 2024 election saw an unusual scenario where incumbent party leaders, Trump and President Joe Biden, dominated the primary process, leaving little room for new candidates. However, a number of rising political figures are now positioning themselves for an open primary season in 2028.
On the Republican front, speculation grows around who may inherit Trump’s popular MAGA movement. Despite Trump’s declining approval ratings during his second term, there remains an opportunity for a new conservative leader to advocate a return to traditional Republican values. Meanwhile, Democratic voters are keen to see a candidate who can articulate a clear vision for the party as it recovers from its recent electoral challenges.
Among those speculated to be eyeing the Republican nomination is Vice President JD Vance. Having previously served as a senator from Ohio and as a decorated U.S. Marine Corps veteran, Vance is thought by many to be a potential successor to Trump. He has revealed plans to discuss a presidential run with the former president after the midterms, acknowledging that he has considered the reality of such a move, albeit expressing a commitment to his current duties.
His chances may hinge on the dynamics of the Republican primary, which is expected to be more contentious than in the past. Winning the presidency as a sitting vice president poses challenges, as only one modern vice president, George H.W. Bush, has successfully made that leap while in office.
In the Democratic camp, California Governor Gavin Newsom is also regarded as a strong candidate for the presidency. With his term concluding in January 2027, Newsom has strategically positioned himself in the national spotlight, often critiquing Trump-era policies and effectively utilising social media to engage a broader audience. His background as a businessman and political leader aligns with many previous presidential candidates who have served as state governors.
Newsom has openly expressed his contemplation of a presidential bid. He mentioned that while he is willing to step aside for a candidate he believes in, he is also prepared to step into the race if he feels he can bring a distinct vision to the table.
Another potential Republican contender is Marco Rubio, currently the U.S. Secretary of State. Having previously run for president in 2016 and finishing third in the Republican primaries, Rubio is also seen as someone Trump may consider backing. However, he has stated his support for Vance should the latter decide to run, indicating he does not wish to enter a divisive primary battle.
On the other side of the aisle, former Vice President Kamala Harris has not ruled out another run for the presidency after her 2024 loss. Since leaving office, she has taken time to strategise her next steps, including a potential bid for California governor. Harris has made sporadic public appearances and hinted that her political ambitions may still include seeking the presidency, although the path to nomination may be challenging.
As the progressive wing of the Democratic Party, New York Representative Alexandria Ocasio-Cortez has emerged as a prominent figure since her election to Congress in 2019. Having met the constitutional age requirement recently, Ocasio-Cortez is reportedly weighing her options for the 2028 election, whether that be a presidential run or a challenge against Senate Majority Leader Chuck Schumer.
Kentucky Governor Andy Beshear is another name that has surfaced as a potential candidate for the Democrats. Known for his moderate stance, he has gained national attention after securing a second term in a state that heavily favours Republican leadership. Beshear has indicated he would consider a presidential campaign once his governorship concludes, driven by a desire to ensure stability and progress for future generations.
Potentially keeping the Trump legacy alive in the Republican Party is Eric Trump, who has indicated his interest in a presidential run as well. As a businessman and executive at the Trump Organisation, he has shown discontent with traditional politicians and expressed confidence in his ability to navigate the political arena effectively.
As the 2028 election draws closer and with the results of the 2026 midterm elections likely to set the stage for the upcoming race, the political landscape will certainly become more defined. The evolving narratives surrounding these key figures will contribute significantly to shaping America’s future governance. Political observers and voters alike will be closely monitoring developments as candidates emerge, strategies are devised, and campaigns take shape in the lead-up to what is poised to be a transformative election.