Hello Kitty and Her Sanrio Friends Get a New Look with Labubu Collaboration

**Labubu and Sanrio Join Forces for Adorable New Collection**

In an exciting announcement from Pop Mart, the iconic Labubu character is set to collaborate with beloved global lifestyle brand Sanrio in a delightful new collection. Launched on 6 March, this partnership promises to bring a dash of Sanrio charm to Labubu enthusiasts and fans alike.

The collaboration features the “Labubu x Sanrio Characters Series,” which includes a range of intriguing vinyl plush pendants. Aimed at capturing the essence of Labubu’s adventures within the Sanrio universe, this series showcases six distinctive pendants, each reflecting the unique personality of both Labubu and characters from the Sanrio family. These include well-known favourites such as Hello Kitty, My Melody, Kuromi, Pochacco, and Cinnamoroll. Additionally, collectors can look forward to a secret pendant that adds an element of surprise to the collection. Priced at £39.99, these collectibles are set to be a must-have for fans.

The second part of this creative partnership is the Labubu x Hello Kitty vinyl plush doll. This doll commemorates the tenth anniversary of Labubu’s original debut in the pop culture landscape, while also paying tribute to Sanrio’s rich and enduring legacy. Fashioned in adorable Hello Kitty-inspired overalls adorned with red and blue accents, the plush doll further includes whimsical details such as an embroidered sleep mask and a complementary Hello Kitty pillow accessory. This plush doll is designed to celebrate themes of friendship, individuality, and the joys of everyday life.

Emily Brough, Head of Licensing for Pop Mart Americas, emphasised the significance of this collaboration, highlighting how it combines the appeal of both brands to engage collectors and fans. “By bringing together two brands with strong global audiences, this collaboration underscores POP MART’s commitment to artist-forward, collectible design,” she remarked. The synergy of Labubu’s mischievous charm with the timeless allure of Sanrio’s characters aims to captivate audiences around the world.

Earlier this year, Sanrio announced the introduction of several new characters into the U.S. market. Speaking to PEOPLE, they expressed their mission to foster new narratives and connections within the Sanrio universe, thereby nurturing a fresh generation of fans. “Our goal is always to meet fans where they are, bringing these characters into the moments and places that matter most to them,” they stated. As they look to the future, Sanrio is excited to expand their collaborations, teasing some particularly cute releases planned for 2026.

For those eager to get their hands on the new plush doll, it is now available for purchase. The remainder of the collection will be released online in the U.S. on 12 March at 10 PM ET, with availability in stores expected from April onwards. This timing is sure to delight fans and collectors, providing ample opportunity to add these unique and charming items to their collections.

In a world where crossover collaborations continue to spark interest across various fanbases, the partnership between Labubu and Sanrio stands out. By merging the playful, creative spirit of Labubu with the nostalgic and beloved characters from Sanrio, this collection not only offers a wealth of collectible charm but also fosters a sense of community among fans.

As anticipation builds for the launch of these delightful new products, both Labubu and Sanrio affirm their dedication to creating meaningful interactions with audiences. The collaboration embodies a celebration of artistry and whimsy that is sure to resonate with both long-time fans and newcomers alike. Collectors worldwide can prepare to welcome these enchanting new additions into their homes, marking a joyous occasion for all involved.