Barbara Costello, affectionately known as “Babs” by her growing legion of fans, has emerged as a beloved online figure, often referred to as the internet’s grandmother. The 77-year-old social media sensation, who boasts over four million followers on TikTok under the handle @brunchwithbabs, has quickly become a voice of wisdom and warmth in the digital landscape.
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Before venturing into the world of social media, Costello carved a successful career as an educator. Initially a middle school teacher, she transitioned to running a preschool after starting her family. For 25 years, she devoted herself to nurturing the minds of young children, a role she continued until her retirement a decade ago. Despite her years, Costello exudes a youthful spirit and a wealth of knowledge that resonates with her audience who seek comfort and inspiration from her experiences.
At the start of her TikTok journey, Costello was reluctantly encouraged by her daughter to create content. Initially sceptical, she believed TikTok was merely a platform for dancing teens, something she did not want to pursue. However, her daughter convinced her to showcase her cooking skills instead, setting her on a path that would dramatically reshape her life.
Costello’s first TikTok video emerged during the COVID-19 pandemic, a time when many sought solace and normalcy in their daily routines. Her honest and relatable content caught the attention of those navigating uncertain times, enabling connections that extended beyond the screen. “I realised people were looking for a sense that life was going to carry on,” she reflected, acknowledging the important role she played in returning a sense of normalcy to her viewers.
With a large family that includes four children and nine grandchildren, Costello frequently draws inspiration from the younger generations around her. She believes this familial support fuels her creativity and reassures her that ideas are always plentiful. “My daughter had a vision of how TikTok could be more than just entertainment,” she said, highlighting her admiration for her offspring’s foresight. This vision has allowed Costello to carve out not just an online presence but a community that values her advice and experience.
Costello’s rise to prominence on TikTok is not merely a second act; rather, it is a testament to her belief in lifelong learning and adaptability. The feedback she receives from her followers often underscores their appreciation for her reassuring presence, which stands in stark contrast to the criticisms many younger creators face online. “If anyone makes a negative comment, it’s like I have my own posse defending me,” she laughed, reflecting on her strong support network of followers.
Costello’s confidence has flourished through her social media journey. She applies her teaching background to her content, effectively using TikTok as an educational platform. Reflecting on the importance of sharing knowledge, she acknowledged the power of social media in fostering connections and community. “There’s never going to be another you in the history of the universe,” she told her audience, emphasising the significance of individuality in one’s contributions.
As she looks to the future, Costello is not slowing down. Recently, she purchased a quaint 1830s cottage, which she plans to renovate alongside her daughter, sharing the process with her followers. This project signifies yet another exciting chapter in her life, one that promises to be filled with creativity and adventure.
In addition to her home renovation, Costello is set to release her first children’s book, “Did Your Mother Ever Tell You?” on April 7. The book compiles various timeless sayings and idioms, serving as an interactive tool for children and parents alike to engage in meaningful discussions. Costello’s hope is that it will prompt conversations about inclusion and understanding, reinforcing her role as a mentor not just online, but also on the printed page.
Through her multifaceted online presence, Barbara Costello continues to uplift her audience, offering practical advice, a dose of humour, and the warmth of a grandparent figure. She remains committed to supporting and engaging with her community, one post at a time, continuously proving that age is no barrier to creativity and influence. As she aptly puts it, “Every day is like a gift you have to unwrap,” a philosophy that she embraces wholeheartedly as she navigates this vibrant chapter of her life.