Wellness influencer and therapist Gabriela Martins Santos de Moura has tragically passed away at the age of 31, following complications arising from an in vitro fertilisation (IVF) procedure. Her family has reported that she experienced a cardiorespiratory arrest while undergoing the operation at a private clinic in São Paulo, Brazil. After being transferred to a hospital, Santos de Moura was in a coma for eight days before her death on February 24, just one day after celebrating her eighth wedding anniversary with her husband, hand surgeon Samuel Moura.
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Santos de Moura was known for her engaging social media presence, where she shared valuable insights into mindfulness, positive psychology, and neuroscience. Her online content encouraged her followers to pursue personal development and well-being, reflecting her dedication to mental health and wellness. The news of her untimely death has prompted an outpouring of tributes from family members and friends alike, who are mourning the loss of a compassionate and inspiring individual.

Her cousin, Nahiza Monteles, spoke to local media outlet G1 about the circumstances surrounding her death. Monteles confirmed that Gabriela’s family had given their consent for her organs to be donated following her passing, a decision that reflects her lifelong commitment to helping others. The family and friends of Santos de Moura have shared heartwarming memories, showcasing her vibrant personality and indomitable spirit.
Tributes across social media highlight the profound impact Gabriela had on those around her. Family member Enilson Campelo de Carvalho honoured her memory with an emotional Instagram Reel filled with cherished photographs over the years. In his heartwarming caption, he expressed the void left by her absence, stating, “Life was never too small for you. Today the world became a little quieter; we lost a great friend, godmother, therapist, [and] family member.” He continued to celebrate her zest for life, noting how she believed life could be immense if one dared to chase their dreams.
Camilla Guimarães, a close friend and fellow advocate in the field of mindfulness, also took to social media to express her grief. Sharing a touching carousel of photos, she fondly remembered Santos de Moura as a source of sweetness, unconditional love, and genuine friendship. Guimarães revealed that they had planned to enjoy an Aperol together by the pool and recalled how Gabriela always uplifted those around her, treating them as if they were the most important person in the world.
Santos de Moura’s legacy of promoting wellness and self-care will continue to resonate with the countless individuals she inspired. As a therapist and influencer, she not only provided guidance but also incorporated her personal experiences into her teachings, creating a relatable and meaningful dialogue surrounding mental wellness.
Her sudden passing has sparked conversations about the risks associated with fertility procedures. As families around the world pursue assisted reproductive technologies, it serves as a reminder of the importance of thorough medical care and monitoring during these processes. The IVF community has voiced their condolences, acknowledging the devastating reality faced by those going through similar experiences.
In remembrance of Gabriela Martins Santos de Moura, her friends and family encourage others to value life’s precious moments and the importance of pursuing one’s passions. The overwhelming response on social media underscores the depth of her connections and the love she fostered throughout her life.
As the community continues to grieve, her family requests privacy to process this unimaginable loss. They hope that her story will encourage open discussions about mental health, well-being, and the critical balance that must be maintained amidst the complexities associated with reproductive health. Gabriela’s life, though brief, was filled with purpose and passion, etched in the hearts of those she touched.
