Ilona Maher, a prominent figure in the world of rugby and a Sports Illustrated Swimsuit model, recently sparked a conversation on social media by defending her choice to wear makeup during training sessions. In a recent Instagram post dated 25 February, Maher showcased her workouts while addressing the question, “Why do you wear makeup when you train?”
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The accomplished Olympic athlete, who secured a bronze medal with Team USA in women’s rugby sevens at the 2024 Paris Games, appeared in the video amidst a challenging workout routine, which included lifting weights and executing pull-ups. Dressed in a white Adidas sports bra and grey leggings, Maher sported a ponytail, complemented by delicate jewellery. The visuals of her athleticism were underscored by a confident message: “Why not? Not like it’s making me weaker,” she stated in the text overlay of her video.
In her Instagram caption, Maher boldly asserted, “My mascara ain’t making my muscles smaller or my work ethic non-existent.” This affirmation resonated with her followers, prompting an outpouring of support in the comments section. One user articulated the widely shared sentiment, writing, “Look good. Feel good. Play good. Period.” Others echoed her sentiment about the importance of aesthetics in fitness, with comments likening her makeup to “war paint.”
As a two-time Olympic athlete, Maher has carved a niche for herself not only as a champion in her sport but also as an advocate for body positivity. She consistently uses her platform to promote self-love and empowerment, engaging with her audience through her social media channels and her podcast, “House of Maher.” Her influence extends beyond her athletic achievements, as she seeks to inspire others to embrace their own bodies.
In November 2025, Maher took to Instagram to further explore concepts of strength and body image. In a heartfelt video, she expressed that achieving a “six-pack” isn’t a prerequisite for fitness or athleticism. “I’m not saying six-packs are bad,” she remarked, “but I do firmly believe that we aren’t all meant to have them and they are not a determinant of how fit or athletic you are.”
The athlete shared her personal experience, reflecting on the years she spent comparing herself to teammates who boasted toned abs. Despite not having a six-pack herself, Maher highlighted her abilities, noting that she was faster and stronger than some of those peers. This revelation serves to challenge conventional ideals of fitness and opens a dialogue about diverse body types in sports.
“You should be kind to your body,” Maher continued in her message. “We aren’t all meant to be small. Take up space. See exactly what your body is capable of with or without a six-pack.” Her empowering words have resonated with many, particularly in a society that often promotes narrow standards of beauty and athleticism.
By openly discussing her experience and perspectives, Maher is contributing to a broader movement advocating for inclusivity in sports and fitness. Her message encourages others to redefine their perceptions of strength and beauty, promoting an ethos that champions individuality and confidence.
Ilona Maher stands as a role model not only in her sport but also as a voice for change, aiming to empower individuals to embrace their bodies, irrespective of societal pressures. As she continues to shine both on the rugby field and in the world of fashion, her influence urges a re-evaluation of what it means to be strong, fit, and empowered in today’s world.