Bubly has launched an exciting marketing campaign that taps into the enthusiasm surrounding the upcoming release of “The Super Mario Galaxy Movie.” Set to hit cinemas on April 1, the sparkling water brand announced on February 23 a range of limited-edition flavours, character-themed packaging, and an enticing competition that could see fans winning a trip to NASA.
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The new flavours include Meteor Melon, described as “an other-worldly watermelon lime,” Cosmic Swirl, which blends vanilla and berry, and Dragonfruit Stardust, a mix of pineapple and dragonfruit. These flavours will also feature on colour-changing cans adorned with iconic Lumas, which transform in appearance once chilled. The initiative aims to capture the adventurous spirit associated with the beloved Super Mario franchise.
Bubly’s Vice President of Marketing, Michael Smith, expressed the brand’s excitement at the launch, stating that “Super Mario is one of the most timeless and beloved franchises in entertainment,” and highlighted the sense of adventure and exploration it inspires in fans of all ages. He added that Bubly is thrilled to incorporate this magic into their offerings, allowing fans to engage with the film in new ways.
Aside from the new flavours, Bubly is also releasing character-themed packs that represent fan-favourites such as Mario, Luigi, Yoshi, Princess Peach, Toad, and Bowser Jr. These packs celebrate the animated film, produced by Illumination and Nintendo, and are expected to appeal to both long-time fans and newcomers alike.
In a unique twist, the campaign features 50 special Galaxy cans prominently displaying Rosalina, the renowned celestial character from the franchise. Consumers who discover these exclusive cans will be awarded a “Galaxy Getaway Grand Prize,” which consists of an all-expenses-paid trip for two to NASA’s Kennedy Space Center Visitor Complex in Merritt, Florida. This offering not only aligns with the film’s theme of exploration but also adds an aspirational element to the promotion.
In addition to the chance to win a trip to NASA, Bubly is ensuring that its fans remain engaged through multiple avenues. Those who redeem ‘Star Bits’ before May 8 will have the opportunity to win complimentary cinema tickets and related merchandise. Moreover, moviegoers watching “The Super Mario Galaxy Movie” at designated Regal and Marcus Theatres before April 16 can also enter promotional competitions for the eventual getaway.
Starting from Monday, fans can purchase these limited-edition flavours and themed packaging in stores across the UK and online through the TikTok Shop. Interest in the campaign is anticipated to surge, and fans are encouraged to stay connected by following @bublywater on Instagram and TikTok, or visiting the Bubly website for further updates and information about the competition and product launch.
With the premiere of “The Super Mario Galaxy Movie” just around the corner, this marketing initiative by Bubly not only captivates the nostalgia associated with the franchise but also introduces an interactive element that can enhance the experience for its fans. The excitement surrounding this campaign reflects the enduring popularity of the Super Mario brand, combining beloved characters with appealing products and the allure of adventure.