“TikTok Grandma’ Babs Costello, 77, Came Out of Retirement to Be an Influencer”
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Babs Costello, also known as ‘TikTok Grandma’, has become a sensation on social media at the age of 77. Despite being retired for over a decade, she embraced a new chapter in life as an influencer, captivating audiences with her wisdom and charm. Costello’s journey into the world of TikTok started when she was 72 years old, and since then, she has amassed a large following with her delightful videos, garnering over 8 million followers across various platforms.
In an exclusive interview with People magazine, Costello expressed her disbelief at the unexpected turn her retirement has taken. From sharing tips on everyday tasks like pumpkin carving to offering advice on home remedies, she has truly embraced her role as a beloved online personality. Reflecting on her newfound fame, she humbly considers it as an “unexpected gift” and appreciates the sense of community and connection she shares with her followers.

Costello’s energy and zest for life are palpable, which she attributes to her mother, who was a source of inspiration even in her later years. Emphasizing the importance of self-care and looking after one’s health, she encourages people to cherish and nurture their bodies. With four children and nine grandchildren, Costello values her sight, especially after witnessing her sister’s battle with age-related eye issues.
Partnering with the pharmaceutical company Astellas, Costello aims to raise awareness about geographic atrophy, a severe form of macular degeneration that can lead to vision loss. Through her platform, she advocates for regular check-ups and maintaining overall well-being. Her positive outlook on life extends to her personal relationships, particularly her enduring bond with her husband of 56 years, who adds laughter and companionship to her days.
As the holiday season approaches, Costello shares her simple joys and family traditions, emphasizing the importance of disconnecting from technology and enjoying quality time together. While she appreciates her online success, she values the offline moments spent with loved ones, creating lasting memories and fostering a spirit of gratitude. Despite her rise to fame on social media, Costello remains grounded and values the core values of family, togetherness, and appreciation for life’s blessings.
In a world where age is often seen as a limitation, Babs Costello defies stereotypes and showcases the beauty of embracing every stage of life with grace and positivity. Her story serves as an inspiration to many, reminding us that age is just a number, and a youthful spirit is timeless. As she continues to touch hearts and spread joy through her online presence, Costello’s influence transcends screens, leaving a legacy of love, laughter, and wisdom for generations to come.
