RichTok Influencer Shares Unique Family Holiday Traditions
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Becca Bloom, a prominent figure on RichTok for showcasing her luxurious lifestyle, recently delved into some of her family’s unconventional holiday traditions. Alongside her husband David Pownall, the influencer known as the “Queen of RichTok,” took to TikTok to give followers a glimpse into their festive customs.
In a video posted on November 30, Bloom and Pownall shed light on their atypical practices for the holiday season. Revealing that she prefers to open all her presents before Christmas to avoid surprises, Bloom’s husband jokingly mentioned how she picks out her own gifts and pretends to be surprised upon opening them.

One of the standout traditions shared was the setup of individual Christmas trees for each pet in the household. According to Bloom, her mother decorates a tree for their dog, cat, and even their fish, complete with presents underneath each tree. This quirky gesture highlights the family’s love for their furry companions.

Another touching tradition involves buying gifts for their future children and penning heartfelt Christmas letters to them. Pownall disclosed that this practice, initiated when they first met, evoked emotional reactions, with Bloom recounting how he was moved to tears by the sentiment.
In a departure from conventional gift wrapping, Bloom and her mother opt for wrapping presents in silk instead of traditional paper. This lavish choice not only adds a touch of luxury but also promotes sustainability as the silk can be reused each year, with the added benefit of doubling as a stylish accessory like a scarf.
Aside from these unique rituals, Bloom shared that their family celebrates Thanksgiving differently by expressing gratitude towards her mother instead of the usual tradition of stating individual blessings. This twist showcased the family’s affection and appreciation for Bloom’s mother, adding a heartfelt touch to the holiday gathering.
Known for her opulent lifestyle shares, which include unconventional breakfast choices and relationship dynamics with her husband, Bloom’s wedding to Pownall was a highlight in the influencer’s journey. The intimate Lake Como wedding, featured in Vogue, reflected the couple’s shared interests and introverted nature, opting for a smaller ceremony with close friends and family.
As Becca Bloom continues to provide a peek into her extravagant yet personal life, her holiday traditions offer a glimpse into the heartwarming and unconventional ways her family celebrates the season. With each unique tradition reflecting their bond and values, Bloom’s influence extends beyond luxury to embody genuine moments of connection and joy during the festive period.
