F1 Rising Star Joanne Ciconte Partners with Wella Professionals for Racing Confidence (Exclusive)
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Joanne Ciconte, the promising Australian F1 Academy driver, is not only breaking records on the track but also making a statement with her unique partnership with Wella Professionals. At just 16 years old, Ciconte is the youngest female to compete in the F1 Academy this season, where she recently concluded her rookie season with MP Motorsport at the F1A finale in Las Vegas.
In an exclusive interview with PEOPLE, Joanne Ciconte shared her insights on preparing for race day and the importance of self-care in boosting her confidence as a professional racer. “Self-care and looking good make me feel good,” Ciconte expressed, highlighting how her collaboration with Wella Professionals has played a significant role in her journey towards self-assurance.
The 2025 F1 Academy season spans over seven rounds across three continents, kicking off in March in Shanghai and culminating in November in Las Vegas. Aligning with the Formula 1 World Championships, the F1 Academy announced its partnership with Wella Professionals during the fourth round at the Canadian Grand Prix in Montréal.
Despite the necessity of wearing a helmet during races, Joanne Ciconte emphasized the importance of using Wella’s hair care products to combat helmet hair and maintain a polished appearance. “Having Wella on board, I always put some secret products [on my hair] to avoid helmet hair, which is a huge thing,” she revealed. The partnership with Wella has not only enhanced Ciconte’s confidence but also ensured that she looks and feels her best both on and off the racetrack.
As a seasoned karting enthusiast who discovered her passion for racing at the tender age of nine, Joanne Ciconte shared some of her go-to Wella products for maintaining her hair’s health and shine. From the Ultimate Smooth Miracle Oil Serum to the Ultimate Smooth Mask, Ciconte relies on these products to keep her hair in top condition amidst the challenges of extreme weather conditions and intense competition.
Reflecting on her maiden F1 Academy season, Joanne Ciconte celebrated a top 10 finish in the inaugural race in Las Vegas. She underscored the significance of organisations like the F1 Academy in championing gender equality in motorsports, affirming that “Talent has no gender.”
Joanne Ciconte’s partnership with Wella Professionals not only showcases her commitment to excellence on the track but also underscores the importance of self-confidence and self-care in achieving success as a female racer. With her unwavering determination and support from brands like Wella, Ciconte is blazing a trail for future generations of women in motorsports.
In conclusion, Ciconte’s journey serves as an inspiration for aspiring young racers, highlighting the transformative power of self-care and confidence in pursuing one’s dreams in the competitive world of Formula 1 racing.