Hollywood Restaurateur Craig Susser Reveals the Secret to His Celeb Hotspot and Why He Took Kelsea Ballerini’s Advice (Exclusive)

Hollywood Restaurateur Craig Susser Shares the Recipe for His Celebrity Hotspot and How Kelsea Ballerini Helped (Exclusive)

Craig Susser, a prominent figure in Hollywood’s restaurant scene, has unveiled the secret behind his celeb-favourite hotspot and the inspiration he drew from country star Kelsea Ballerini. The renowned owner of Craig’s in West Hollywood, a go-to spot for A-listers like the Kardashians and Madonna, believes the key to creating a welcoming space is steering clear of being ‘edgy and flashy’ and instead embracing a cosy, inviting atmosphere that feels like a ‘warm home’.

Opened in 2011, Craig’s has become a haven for the entertainment industry elite, offering a relaxed setting where celebrities can either bask in the limelight or enjoy a low-key evening through a private entrance. With a menu featuring comforting classics such as pigs in blankets, chopped salad, and chicken parmigiana, the restaurant has witnessed memorable moments like George Clooney’s engagement celebration with Amal and Selena Gomez’s album release bash.

Despite the glitz and glamour associated with his restaurant, Susser emphasises that his focus lies on building genuine connections with his patrons, regardless of their fame. He prides himself on offering a welcoming environment where everyone feels at home, whether it’s Kim and Kanye on a date night or Kamala Harris and her husband Doug Emhoff choosing Craig’s for a post-election intimate dinner.

In a recent move, Susser has expanded his culinary empire by opening a second Craig’s location in Nashville, drawing from the same philosophy that has made his West Hollywood venture a success. He describes his approach as aiming for warmth and comfort, believing that dining should be a soothing experience amidst life’s challenges.

Taking cues from Kelsea Ballerini, Susser sought simplicity in translating the essence of Craig’s to Nashville. The Grammy-nominated singer advised against incorporating live or country music, recommending to stay true to the Craig’s identity. This guidance resonated with Susser, underscoring the importance of staying authentic and rooted in one’s principles.

With Nashville embracing industries like entertainment, healthcare, and technology, Susser believes the city has warmly welcomed his venture, acknowledging the sophistication of its residents beyond external perceptions. Despite the allure of hosting famous personalities, he emphasises that his restaurant’s doors are open to everyone, irrespective of their status, highlighting a people-first approach over transactional interactions.

Reflecting on his decades-long journey in the food industry, which began as a server at Hollywood’s iconic Dan Tana’s, Susser remains committed to offering a touch of home to his guests. Whether it’s accommodating a rising star or extending hospitality during challenging times, he values the personal connection fostered through his establishments, viewing hospitality as more than just a business transaction.

In conclusion, Craig Susser’s recipe for success transcends mere culinary delights, focusing on creating a welcoming atmosphere where patrons are treated like family. With his expansion to Nashville and unwavering commitment to authenticity and inclusivity, Susser continues to carve a niche in the fiercely competitive restaurant industry, embodying the essence of hospitality at its core.