Alison Brie Takes on Celebrity Questions for Macy’s Holiday ‘Hotline’
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Alison Brie is back at it again, answering celebrity queries as part of Macy’s holiday campaign, known as the Gift Guide for a Holiday Hotline-themed initiative. The engaging actress fielded calls from notable personalities such as singer-songwriter Conan Gray, NFL quarterback Baker Mayfield, and game show host John O’Hurley. Fans can catch the festive ad during the Macy’s Thanksgiving Day Parade on Nov. 27.

In an exclusive interview with PEOPLE, Brie shared her experience filming the “Holiday Gift Hotline” spot, highlighting the fun she had interacting with various celebrities seeking gift advice. As a seasoned actress known for her role in “GLOW”, Brie brings her expertise to help anxious shoppers navigate the holiday season and the upcoming Black Friday frenzy.

Among the notable interactions, Brie assisted Conan Gray in choosing gifts for his list, guided Baker Mayfield in selecting presents for his teammates, and provided canine-friendly recommendations to John O’Hurley from the National Dog Show. Through Macy’s extensive product range and budget-friendly options, Brie showcased how the retailer caters to diverse gifting needs.
On a personal note, Brie shared how she and her husband, Dave Franco, have shifted towards practical gifts like housewares in recent years. Reflecting on their 14-year relationship, Brie admitted they struggle with surprise gifts due to knowing each other’s preferences too well. Despite this, their shift to practical gifts reflects a mutual enjoyment of home improvement items.
Recounting her fond memories of receiving lava lamps from Macy’s during the ’90s, Brie highlighted the retailer’s knack for offering timeless and nostalgic gifts. As a Macy’s Gift Guide, Brie now approaches gift-giving with heightened awareness and preparation, even starting her holiday shopping well in advance this year.
In a candid moment, Brie shared insights into her holiday traditions, emphasizing her involvement in Macy’s Thanksgiving Day Parade as a significant part of her annual celebrations. While she won’t be there in person this year, fans can catch her on screen during the Holiday Hotline premiere, adding a touch of festivity to the season.
With Brie’s infectious enthusiasm and expertise in gifting, Macy’s customers can look forward to a memorable and personalised shopping experience this holiday season. Stay tuned for the Holiday Hotline premiere to witness Brie’s gift-giving prowess in action.
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