In a unique collaboration exclusive to his fans, internet personality, Jake Shane, is not shying away from telling your friend that they might need a breath freshener. Collaborating with the oral care brand TheraBreath, the 26-year-old influencer is offering a personalised video message to five lucky followers which will convey the message that their friend’s breath requires some freshening up. Speaking exclusively to PEOPLE, Shane shared that he has been using TheraBreath products since his college days and expressed his excitement about partnering with the brand for their new toothpaste line.
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Shane described the partnership as “the easiest yes of all time,” attributing his decision to collaborate with TheraBreath to his genuine affection for the brand as well as the amusing similarity between the brand name and his podcast, Therapuss. He expressed that each collaboration offers him the opportunity to learn something new and mentioned that TheraBreath provided him with insights revealing that 85% of people wish someone would inform them of their bad breath, but only 15% actually do. Fans have until December 10 to nominate their friends for a chance to win a TheraBreath Toothpaste and a motivating message from Shane by sending a direct message to @TheraBreath on Instagram with the hashtag #Breathapy.
Recognising the alignment between the branding of TheraBreath and his podcast, Therapuss, Shane joked that this commonality was the main draw for him to the partnership. Rising to fame in 2023 for his viral comedic interpretations of historical events, Jake Shane recently made headlines with the announcement that he would play himself in a new Hulu comedy series inspired by his life. The overwhelming positive reaction to this news left Shane feeling elated, as he shared that the outpouring of love from his friends, followers, and family made it “the best day ever.”
Moreover, Shane discussed his ongoing battle with mental health challenges, notably a severe OCD episode in 2025, emphasising the importance of portraying this aspect of his life authentically on screen. When asked about representations of mental health in his upcoming show, Shane expressed his belief that it would be imperative to include these struggles to offer a genuine portrayal of himself. Furthermore, Shane expressed his admiration for recent young adult comedies and their notable cameo appearances, indicating his willingness to incorporate similar elements into his own projects.
Regarding the development of his show on Hulu, Shane mentioned he was thrilled with the project’s progression and the fantastic team behind it. While divulging details about the series, Shane hinted at the potential inclusion of cameo appearances by his friends. He expressed his openness to collaborating with friends who are willing, stating that it would be an honour to have them join in. As the show is still in its early stages, Shane is excited about its trajectory and shared his enthusiasm for what the future holds for the series.
Throughout his journey as an internet sensation, Shane has remained candid about his personal challenges, particularly in relation to his mental health struggles. As his upcoming project delves into his life story, his openness and commitment to representing these aspects authentically have garnered admiration from his fans. With a promising future ahead in the entertainment industry, Jake Shane continues to captivate audiences with his comedic prowess and unfiltered approach to storytelling, paving the way for relatable and engaging content.