In a stunning collaboration, actors Jonathan Bailey and Cynthia Erivo have joined forces with Dunkin’ to bring a touch of magic to your morning routine. Known for their roles as Fiyero and Elphaba in the upcoming film “Wicked: For Good,” Bailey and Erivo have lent their charm to create two new Wicked-themed drinks, along with a range of Dunkin’ x Wicked merchandise. This unique partnership also features a special “end credits scene” that transports the Dunkin’ brand into the enchanting World of Oz.
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The Wicked x Dunkin’ campaign introduces two signature drinks inspired by the iconic colours of Wicked: a Wicked Green Matcha, embodying Elphaba with hints of brown sugar and toasted almond flavours, and a Wicked Pink Refresher, capturing Glinda’s essence with strawberry, dragonfruit, and blueberry flavours. To complement the drinks, there are Wicked Munchkins, delectable pink-and-green glazed donut holes that add a delightful twist to the collaboration.
Bailey and Erivo shine in the whimsical “end credits scene,” filmed amidst the backdrop of the Wicked: For Good set. The narrative playfully imagines a scenario where “Oz runs on Dunkin,” underscoring the fusion of fantasy and reality in this creative partnership. Bailey’s Fiyero showers affection on Erivo’s Elphaba with offerings of Wicked matcha and munchkins, setting the stage for a playful exchange between the two talented actors as they embody their on-screen characters.
The chemistry between Bailey and Erivo is palpable as they deliver their lines with flair, blurring the lines between the fantastical realm of Oz and the everyday charm of Dunkin’. Their interaction culminates in a lighthearted moment where Erivo, in character as Elphaba, playfully snatches the Wicked matcha from Bailey, showcasing her character’s endearing quirkiness. The scene unfolds with a blend of humour and heart, offering fans a delightful glimpse into the playful camaraderie of the actors behind the scenes.
To add a touch of whimsy to the collaboration, Dunkin’ is offering an exclusive line of Dunkin’ x Wicked merchandise, including the Dunkin’ x Wicked Tumbler, the Straw Buddy & Topper Set, and the Cup Sleeves. These collectibles serve as a memento of this unique partnership, allowing fans to bring a piece of the magical world of Wicked and Dunkin’ into their daily lives. The merchandise, along with the Wicked x Dunkin’ drinks and munchkins, will be available for purchase starting November 5th.
As fans eagerly anticipate the release of “Wicked: For Good,” the collaboration between Bailey, Erivo, and Dunkin’ offers a delightful prelude to the much-anticipated film. By blending the enchanting world of Oz with the everyday charm of Dunkin’, this collaboration celebrates creativity, imagination, and the joy of shared experiences. With their infectious energy and talent, Bailey and Erivo bring a touch of magic to morning routines, proving that even in Oz, a cup of Dunkin’ is the perfect way to start the day.