The Today Show cast embraced the Halloween spirit in grand style by dressing up as iconic personalities on the morning of October 31, 2025. The hosts took on various personas ranging from Anna Wintour to Beyoncé, showcasing their creativity and enthusiasm for the holiday season. The cast members, including Savannah Guthrie, Jenna Bush Hager, and others, delighted viewers with their themed costumes during a special segment of the show at Rockefeller Center.
:max_bytes(150000):strip_icc():format(jpeg)/today-show-halloween-103125-2-8b6b4cec40dd4761bcaa3631e5c918c4.jpg)

The festive event featured a road trip theme, with each host representing a different state across the United States. From Miranda Priestly to Prince, the co-hosts truly went all out in their efforts to embody these renowned figures. The Plaza was abuzz with excitement as fans gathered to witness the elaborate and impressive ensembles showcased by the Today Show team.

Dylan Dreyer kicked off the festivities by embodying Frankie Valle from New Jersey, followed by Carson Daly’s portrayal of Rocky Balboa representing Philadelphia. Al Roker added to the excitement by dressing up as Clubber Lane from Mr. T’s, while Laura Jarrett took on the role of Lisa Turtle from Saved by the Bell to represent California.
Willie Geist serenaded the crowd as Wayne Newton from Las Vegas, while Craig Melvin mesmerized as Prince from Minnesota. Sheinelle Jones stole the show as Beyoncé from Texas, showcasing her incredible talent and stage presence. The hosts truly embodied the essence of each character, bringing them to life on stage.
Peter Alexander embraced his role as Jimmy Buffett from Florida, while Jenna Bush Hager and Savannah Guthrie closed out the show in style as Anna Wintour and Miranda Priestly from the fashion world. The duo even showcased their dance moves to Madonna’s “Vogue,” much to the delight of the audience.
The Today Show’s Halloween celebrations have become a tradition, with each year featuring a unique theme. Past costumes have included characters from hit films spanning the ’80s, ’90s, and ’00s, showcasing the hosts’ versatility and dedication to creating memorable moments for their viewers. The cast’s attention to detail and creative flair have made them a fan-favorite during the Halloween season.
As the morning show continues to entertain audiences with their elaborate costumes and performances, viewers can look forward to more exciting Halloween celebrations in the years to come. The Today Show cast’s ability to transform into beloved characters with such ease and enthusiasm is a testament to their talent and camaraderie, making them a standout presence in the world of morning television.
Overall, the Today Show cast’s Halloween celebrations serve as a reminder of the joy and creativity that the holiday season brings, uniting viewers in a shared sense of fun and entertainment. The hosts’ dedication to embodying iconic figures and bringing smiles to their audience’s faces is truly commendable, solidifying their status as beloved personalities in the world of morning television.
