Erin and Sara Foster Disclose Two Celebrities They Hope Will Wear Their New Footwear Line
:max_bytes(150000):strip_icc():format(jpeg)/erin-foster-sara-foster-nobody-wants-this-premiere-2025-102725-5b86db5c05854a3799c9757ae665f369.jpg)
Erin and Sara Foster, the talented siblings behind the brand Favorite Daughter, recently sat down for an exclusive interview with PEOPLE to discuss their latest venture: a footwear collection. The duo, who co-founded Favorite Daughter five years ago, shared insights on their creative process and vision for the new line.
During the interview at Nordstrom, a retail partner of the brand, Erin, 43, and Sara, 44, expressed their deliberate approach to expanding into new categories, with shoes being the natural progression for them. Their goal is to offer trendy, high-quality footwear at accessible price points ranging from $195 to $495, allowing consumers to stay current without breaking the bank.
The Favorite Daughter shoe collection features a range of styles, including pumps, boots, loafers, and sneakers, all exuding a designer-inspired aesthetic. Notable models from the collection include the Margot Mary-Jane flat, Kenna pointed-toe pumps, and the Lola loafer, designed to cater to diverse fashion preferences.
When asked about their dream celebrities to see sporting their footwear line, Erin and Sara had immediate answers. Erin expressed excitement at the thought of Hailey Bieber flaunting their shoes, citing her as a fashion trendsetter with a keen sense of style. Sara, on the other hand, envisioned Rihanna, known for her distinctive and edgy fashion choices, as the ideal muse for their brand.
While the possibility of Hailey Bieber and Rihanna donning Favorite Daughter shoes remains to be seen, the Foster sisters have already made strides in intertwining their brand with popular culture. Their brand was seamlessly integrated into their Netflix series, Nobody Wants This, with pieces from the collection making appearances on the show without overt promotion.
Negar Ali Kline, the show’s head costume designer, incorporated Favorite Daughter clothing into the first season of Nobody Wants This, chosen based on what resonated best with the actors during fittings. This organic inclusion speaks to the brand’s versatility and appeal within the entertainment industry, transcending mere product placement.
Despite the absence of Favorite Daughter shoes in the show’s second season, which premiered on Oct. 23, other pieces from their clothing line feature prominently. Sara highlighted her admiration for a character’s wardrobe in the new season, showcasing the seamless integration of the brand’s offerings into the show’s narrative.
Erin emphasised the importance of maintaining authenticity and avoiding heavy-handed promotion within the series, underscoring the brand’s commitment to organic brand representation. As Favorite Daughter continues to make waves in the fashion scene, Erin and Sara Foster’s dedication to thoughtful expansion and strategic partnerships positions them as trailblazers in the industry.
In conclusion, Erin and Sara Foster’s foray into footwear with Favorite Daughter exemplifies their innovative approach to fashion, combining style and accessibility to empower consumers. With their sights set on seeing influential figures like Hailey Bieber and Rihanna rock their designs, the Fosters are poised to leave a lasting imprint on the fashion landscape.