MSNBC to Rebrand as MS NOW in Official Name Change
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MSNBC is gearing up for a significant transformation as it prepares to adopt its new identity, MS NOW, officially on November 15, 2025. The decision to rebrand follows the network’s separation from its longstanding parent company, NBCUniversal.
In an announcement made by MSNBC President, Rebecca Kutler, the network revealed that the transition to the new name – which symbolises ‘My Source for News, Opinion and the World’ – will mark a pivotal moment in its history. Kutler expressed that extensive planning and collaboration have led to this significant change, emphasizing the importance of innovation and an entrepreneurial spirit for their future success.
The initiative to rebrand MSNBC to MS NOW was first unveiled in August, setting the stage for a fresh chapter in the network’s evolution. With the official reveal of the scheduled name change set for November 15, the network is embarking on a new journey that highlights its independence and commitment to delivering news, opinions, and global insights to its audience.
As part of the rebranding process, MS NOW aims to maintain continuity in its mission and values, assuring viewers that the transition will not compromise the quality or essence of its programming. The network plans to introduce the new brand gradually to its dedicated viewership, with popular journalists providing glimpses of what MS NOW represents through promotional spots.
The upcoming change not only signifies a shift in name but also reflects MSNBC’s transition to a new parent company, Versant. The move from NBCUniversal to Versant underlines the network’s vision to establish itself as a prominent destination for breaking news coverage and top-tier opinion journalism on a domestic and international scale.
In anticipation of the rebrand, MS NOW has bolstered its team by recruiting over three dozen esteemed journalists from various reputable outlets. Additionally, the network has set up its independent Washington Bureau and secured a strategic partnership with Sky News to enhance international news coverage for MS NOW viewers.
Alongside the name change, MS NOW will unveil a fresh logo, deviating from the iconic NBC News peacock emblem. The new logo features a distinctive design with bold typography, aligning with the network’s renewed identity and positioning in the media landscape.
The announcement of MSNBC’s transition to MS NOW has generated buzz within the industry, with insiders recognising the significance of this strategic move. As MS NOW readies itself for the official launch, all eyes are on the network’s next chapter and how the rebrand will shape its trajectory in the competitive news media landscape.
Stay tuned for more updates as MS NOW prepares to make its debut as a leading source of news, opinions, and global perspectives in the ever-evolving world of media.
In conclusion, the rebranding of MSNBC to MS NOW marks a pivotal moment in the network’s history, signifying a bold step towards independence and innovation in delivering news and opinions to its audience. The transition is not merely a change in name but a strategic move to redefine the network’s identity under its new parent company, Versant, showcasing a commitment to excellence in journalism and international news coverage. As MS NOW prepares to launch on November 15, the industry awaits with anticipation to witness the next chapter in the network’s evolution and the impact of this rebrand on its viewership and the media landscape as a whole.