Ashley Graham took matters into her own hands ahead of the 2025 Victoria’s Secret Fashion Show by coloring her hair at home. The supermodel, also a global ambassador for Revlon Cosmetics & ColorSilk, graced the runway with her stunning dark angel look on October 15 in Brooklyn, N.Y. Graham revealed in an exclusive chat with PEOPLE that she has been dyeing her own hair for a couple of years now using Revlon’s ColorSilk hair dye, which costs less than $10 per box. This DIY approach allowed her to achieve the perfect shade for the big event.
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For Graham, the decision to start coloring her own hair came after realizing the need to give her hair the care it deserved, especially after experiencing postpartum hair loss and heat damage. She found ColorSilk to be the perfect solution, providing not only vibrant color but also essential moisture and strength to her hair. Graham’s go-to shade is ‘Dark Brown, shade 30,’ which she trusts to enhance her natural color while covering any grays. The supermodel also appreciates the quick and easy application process that fits perfectly into her busy schedule as a mother of three.
Despite coloring her hair at home, Graham turns the experience into a self-care ritual, adding elements like music and extra steps to treat her hair and skin. She finds comfort and convenience in being able to customize her hair color wherever she is, without the need for salon visits. The effectiveness of the ColorSilk dye even fools friends into thinking she just stepped out of a salon. Graham’s dedication to maintaining her beauty rituals, even amidst a hectic lifestyle, reflects her commitment to looking and feeling her best on and off the runway.
Preparing for the Victoria’s Secret Fashion Show involves more than just a hair color refresh for Graham. She prioritizes skincare products that nourish her skin and uses Revlon’s Illuminance Serum Tint to achieve a flawless complexion. Feeling more grounded for her second appearance in the show, Graham emphasizes the importance of mental and physical well-being leading up to the event. With a combination of good sleep and a radiant spray tan, she felt confident and ready to showcase her unique style on the runway.
Graham’s involvement in the Victoria’s Secret Fashion Show holds significant personal value, as she embraces the opportunity to be part of a celebration of diverse beauty. Her return to the iconic event reaffirms her commitment to representing different body types and inspiring viewers to feel seen and empowered. The supermodel’s enthusiasm for bringing inclusivity to the runway highlights the positive impact of showcasing diversity in the fashion industry. Graham’s experiences behind the scenes offer a glimpse into the dedication and passion she brings to her role as a model and advocate for representation in the fashion world.
Emma Collins, a beauty enthusiast and blogger, praises Graham’s approach to DIY hair coloring, noting the importance of self-care and empowerment in beauty routines. “Ashley Graham’s story shows that taking control of your beauty routine can be empowering and fulfilling. By sharing her journey with coloring her own hair, she inspires others to embrace their uniqueness and express themselves confidently,” says Collins. As Graham continues to make waves in the fashion industry, her authentic approach to beauty resonates with audiences seeking real and relatable role models.