Kylie Jenner is renowned for her ever-evolving style; however, she recently decided to delve back into the archives and bring the ‘King Kylie’ era out of retirement with a striking new look. The reality TV star, who is best known for her successful cosmetics brand, Kylie Cosmetics, celebrated the upcoming 10-year anniversary of the brand by embracing a nostalgic hairstyle that took her fans on a trip down memory lane.
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On October 11, Kylie Jenner made a bold appearance with a modern twist on her iconic dip-dye hairstyle, reminiscent of her trendsetting days in the late 2010s. This era coincided with the launch of her viral lip kits and showcased her penchant for full glam and daring hair transformations. The star’s new makeup collection pays homage to this unforgettable period in her career, reflecting the unapologetic and bold attitude that defined her ‘King Kylie’ persona.
The photos captured of Jenner on October 11 revealed teal tips on her lustrous black hair, resurrecting the popular dip-dye trend from the early 2010s. Back in 2014, at the age of 28, Jenner initially sported a similar look on a shaggy long bob, experimenting with various colours like platinum blonde, baby pink, and even a turquoise wig famously worn at Coachella. Her commitment to constantly changing her hair was something she candidly acknowledged in a Harper’s Bazaar interview, stating, “It’s just a part of who I am.”
Not one to do things by halves, Kylie Jenner paired her revamped hairstyle with a ‘King’ embellished tank top, low-rise leather pants, and open-toe heels for a complete throwback ensemble. Continuing her nostalgic journey, Jenner released a promotional video on October 13, a sequel to her 2019 “Glosses” commercial. The choice of music, Terror Jr’s “3 Strikes,” added to the retro vibe, transporting fans back to the glamour of the mid-2010s era.
Since launching Kylie Cosmetics in 2015 with a range of lip products, the brand has become a global sensation, culminating in Jenner selling a majority stake to Coty in a deal that valued the company at nearly $1.2 billion when she was just 22 years old. Following a reimagining in 2021 that expanded Kylie Cosmetics to the U.K., Europe, and Australia, the brand is now on the cusp of celebrating a remarkable 10-year journey.
In a recent interview with WWD’s Beauty Inc., Jenner expressed her emotional connection to the brand’s milestone anniversary, reflecting on the early days of creating eye shadow palettes and never envisioning the brand’s longevity. Looking ahead, she shared her dream for her daughter, Stormi, now seven years old, to eventually take over Kylie Cosmetics and continue its legacy. Jenner’s unwavering dedication to the brand’s future success is evident as she strives to establish it as a lasting and iconic beauty empire.
As Kylie Jenner continues to make waves in the beauty industry, her latest throwback to the ‘King Kylie’ era serves as a reminder of her enduring influence on fashion and beauty trends. Fans eagerly anticipate what the future holds for Kylie Cosmetics and its evolution under Jenner’s visionary leadership. Stay tuned for more updates and developments from the ever-evolving world of Kylie Jenner and Kylie Cosmetics.