Kiernan Shipka Stars in Hatch’s Faux Horror Trailer
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Kiernan Shipka, known for her roles in popular TV series and films, has recently been featured in a new advertising campaign for the sleep wellness brand, Hatch. The campaign includes a faux horror movie trailer titled “Goodnight, Phone,” where Shipka portrays a sleep-deprived individual who falls prey to the habit of doomscrolling on her phone late into the night. This relatable scenario highlights the detrimental effects of excessive screen time on sleep and overall well-being.
In an exclusive interview with PEOPLE, Shipka shared her thoughts on the campaign and her personal experiences with technology and sleep. She acknowledges the widespread issue of being enticed by the digital world, stating, “So many of us can relate to that pull that the phone has.” Shipka emphasises the importance of finding a balance and setting boundaries when it comes to using electronic devices, especially before bedtime.
Directed by Meredith Alloway, the faux horror trailer creatively captures the ominous consequences of sacrificing sleep for screen time. Shipka’s performance adds authenticity to the chilling narrative, making viewers reconsider their own nighttime scrolling habits. The campaign is set to premiere on various platforms, including YouTube and select theatres, just in time for the Halloween season.
Shipka’s character in the ad, Ava, experiences a series of terrifying events as the content from her phone starts to materialise in her reality. Her partner, played by Jake Cannavale, remains unaffected by the digital temptations thanks to the Hatch smart sleep clock by their bedside. Shipka praises the product, highlighting the positive impact it has had on her own sleep habits.
The talented actress expresses her passion for the horror genre and her excitement for being part of such a unique project. Shipka’s collaboration with the filmmaker and her love for horror films shine through in her engaging performance. She reflects on the clever concept of the faux trailer, which cleverly plays on the viewers’ expectations and addresses a common societal issue.
As Shipka continues to explore diverse roles in the entertainment industry, she embraces the title of a potential scream queen with enthusiasm. Her involvement in the Hatch campaign is just one example of her versatility and commitment to engaging storytelling. With upcoming projects on the horizon, Shipka remains dedicated to delivering compelling performances across different genres.
The “Goodnight, Phone” campaign serves as a reminder to audiences about the importance of prioritising sleep and disconnecting from digital distractions, especially during bedtime. By confronting the realities of excessive screen time in a creative and thought-provoking manner, Hatch and Kiernan Shipka aim to raise awareness about the pitfalls of technology addiction and the benefits of fostering healthy sleep habits.
In conclusion, Kiernan Shipka’s collaboration with Hatch in the faux horror trailer is a testament to her versatility as an actress and her advocacy for promoting wellness in the digital age. Through her compelling performance and genuine passion for the project, Shipka delivers a powerful message about the impact of technology on our sleep patterns and overall well-being. As viewers engage with the campaign, they are encouraged to reflect on their own screen time habits and consider the importance of striking a healthy balance between technology use and restful sleep.