Shannon Domingsil, a 27-year-old from Honolulu, took the reins of the NFL’s official TikTok account five years ago. In an exclusive interview with PEOPLE, she provides an inside look at the demanding nature of her job and her efforts to make the account inclusive.
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Working at the NFL meant watching every game but with no time for relaxation. Domingsil describes the experience as incredibly hectic, with constant monitoring of video feeds, editing, and posting in real-time. Despite the glamour associated with the role, she emphasizes the hard work that goes into running such a high-profile account.
Originally from Honolulu, Domingsil’s passion for entertainment led her to pursue a career in broadcast journalism. Her journey to the NFL’s TikTok account began with a strong interest in cameras and video editing. Despite initial hesitations due to not being a huge sports fan, Domingsil successfully secured the position and worked tirelessly to grow the platform’s following.
Throughout her tenure, Domingsil aimed to make the NFL more inclusive, especially for underrepresented demographics. Despite facing criticism and hateful comments, she remained focused on creating a welcoming space for all fans. Her efforts to reach a diverse audience, including women and young girls, were evident in her approach to content creation.
One significant moment during Domingsil’s time at the NFL was when pop superstar Taylor Swift’s relationship with a Chiefs player sparked a surge in viewership. Despite facing backlash from some male fans, Domingsil embraced the opportunity to bridge the gap between the sports world and a broader demographic. By integrating pop culture with sports, she successfully attracted a new wave of fans to the NFL platform.
After a successful five-year stint with the NFL, Domingsil has now set her sights on a new goal: pursuing a career as a pop singer. With a background in performing and a passion for music, she aims to transition into the music industry while continuing to share her talent with the world.
Returning to Hawaii after leaving the NFL, Domingsil reflects on her journey with gratitude. While she appreciates her time with the league, she is excited about the possibilities that lie ahead in her music career. Despite transitioning away from the NFL, she still holds a love for the game and the colleagues she worked with, showing support from afar.
As she embarks on this new chapter in her life, Domingsil’s story serves as an inspiration to those pursuing their dreams. Her determination, hard work, and commitment to inclusivity have left a lasting impact on the NFL’s social media presence. With a bright future ahead, she is set to make waves in the music industry, fulfilling another lifelong ambition.