Justin Bieber Reacts to Hailey Bieber’s New York City Billboard with Just One Word
:max_bytes(150000):strip_icc():format(jpeg)/Hailey-Bieber-Justin-Bieber-The-League-090525-tout-29ed83d66f3f4ea483a0a52387bb4ca8.jpg)
Pop sensation Justin Bieber has once again shown his unwavering support for his wife, Hailey Bieber, as she celebrated a major career milestone in New York City. On September 11, the 31-year-old singer took to his Instagram Stories to react to a larger-than-life billboard featuring Hailey promoting her brand Rhode’s expansion into Sephora. Ariana Greenblatt shared a photo of the billboard, with the caption “Love seeing the coolest mf alive @haileybieber,” to which Justin responded with a simple yet heartfelt “Coolestttttt.” This display of affection and encouragement from Justin towards Hailey clearly demonstrates their strong bond and mutual admiration for each other’s successes.
Hailey Bieber, a prominent figure in the fashion and beauty industry, recently celebrated Rhode’s launch at Sephora, a significant achievement for her brand. The Rhode collection features curated skincare and hybrid makeup essentials, now available both online and in-store at Sephora locations across the United States and Canada. Justin enthusiastically shared the exciting news on his Instagram Stories, with a bold declaration of “go baby go baby go baby go baby goooooo,” referencing one of his tracks that pays homage to Hailey and Rhode’s popular Lip Case. The power couple’s joint success and continuous support for each other have captured the hearts of fans worldwide.
Hailey was seen attending the launch event at Sephora in New York City’s iconic Times Square, donning a vintage Donna Karan ensemble from the brand’s Spring 1996 collection. The silver coordinating set, featuring a cropped boxy shirt and a matching skirt, exuded sophistication and style, reflecting Hailey’s impeccable taste in fashion. She shared glimpses of the event on her Instagram Stories, showcasing her excitement and gratitude for the milestone achieved alongside her co-founders, Lauren and Michael Ratner.
In May 2025, Rhode made headlines with its acquisition by e.l.f. Beauty in a billion-dollar deal, underlining Hailey’s entrepreneurial prowess and the brand’s rapid success since its inception in 2022. As founder and chief creative officer of Rhode, Hailey will continue to lead the brand’s creative direction and product innovation, further solidifying her presence in the beauty industry. The strategic partnership with e.l.f. Beauty signifies a new chapter of growth and expansion for Rhode, with Hailey at the helm of innovative and engaging initiatives.
The collaboration between Hailey Bieber and e.l.f. Beauty marks a significant milestone in Hailey’s entrepreneurial journey, as she embarks on this exciting new chapter with enthusiasm and determination. The synergies between Rhode and e.l.f. Beauty are poised to elevate the brand to new heights, offering consumers innovative and trendsetting beauty products that resonate with modern lifestyles. Hailey’s vision and dedication to Rhode’s success have been instrumental in shaping the brand’s identity and resonating with discerning beauty enthusiasts globally.
The news of the acquisition and Hailey’s continued leadership role within Rhode have garnered positive reactions from industry insiders and fans alike, applauding her strategic acumen and creative flair. The journey from Rhode’s humble beginnings to its current success story is a testament to Hailey’s entrepreneurial spirit and commitment to excellence. As Hailey looks ahead to the future with e.l.f. Beauty by her side, the possibilities for Rhode’s evolution and growth seem limitless, promising an exciting and transformative chapter for the brand under her guidance.
The bond between Justin and Hailey Bieber continues to inspire fans with its genuine support and unwavering love, both in their personal relationship and professional endeavours. Their shared journey of success and milestones serves as a beacon of positivity and encouragement for couples and aspiring entrepreneurs worldwide. As Hailey’s star continues to rise in the beauty industry, guided by her passion and creativity, the world eagerly anticipates the next chapter in her remarkable entrepreneurial story, with Justin cheering her on every step of the way.