Olay and Byrdie’s Collaboration: Your VIP Ticket to Flawless Skin at NYFW
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New York Fashion Week is notorious for its dazzling runways and star-studded red carpets, but this season, the focus is on achieving radiant, glowing skin. The buzz is all about The Super Skin Suite, a unique pop-up experience presented by Olay Body and Byrdie, the sister brand of PEOPLE. This exciting event will take place at the Oculus at the World Trade Center on September 16th from 2:00 – 7:00 p.m., promising a day filled with positive energy and skin-enhancing delights.
Inspired by Byrdie’s renowned “On the Streets” content, The Super Skin Suite aims to celebrate skin that shines as bright as your personal style. The centerpiece of this event is Olay’s latest Super Serum Body Lotion and Body Wash – the must-have products for achieving hydrated and luminous skin. Recently crowned as the best body lotion of 2025 by PEOPLE, the Super Serum Body Lotion has won over users with its blend of five potent skincare ingredients and its luxurious, lightweight texture.
At the pop-up, guests will have the chance to indulge in various activities, from posing for photos in a chic shower setting to sampling the Super Serum hand and body lotion at a deluxe vanity station. Exciting prizes, including full-sized products and VIP passes to the Byrdie Social Club, await lucky attendees. And of course, no glamourous event is complete without a stroll down the pink carpet, where glowing skin takes centre stage.
This is not your average NYFW pit stop. The Super Skin Suite offers a fully interactive experience that highlights the importance of skincare as an essential part of any look. Olay’s Super Serum line is designed to kickstart your beauty routine by ensuring your skin is in top condition, ready to complement any outfit flawlessly. With everyone hustling from one appointment to the next, a little pampering and hydration can make all the difference.
Whether you’re dashing between backstage interviews and street style photoshoots, or simply seeking a breather from your daily routine, the Super Skin Suite provides a moment of rejuvenation, leaving you feeling refreshed and radiant as you dive back into the fashion whirlwind. The best part? You can take home your own full-sized Olay Body Super Serum products, so you can maintain that coveted glow long after the event concludes.
Mark your calendars for September 16th for an unforgettable experience at the Super Skin Suite, because nothing sets the stage for a fabulous look quite like healthy, glowing skin.
As the collaboration between Olay and Byrdie promises to elevate your skincare game and leave you feeling empowered in your own skin. With beauty aficionados eagerly anticipating this innovative pop-up event, it’s set to be a highlight of the fashion season.
Make sure you don’t miss out on this exclusive opportunity to pamper your skin and discover the key to unlocking your natural radiance. Stay tuned for more updates and behind-the-scenes coverage of this exciting partnership between Olay and Byrdie.
For more insights into the latest beauty trends and must-have products, keep an eye on PEOPLE’s upcoming features and reviews. Sign up for our newsletters to stay informed about all the latest in beauty, fashion, and lifestyle.