Selena Gomez Discloses How Arthritis Influenced Packaging for Rare Beauty
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Selena Gomez, renowned singer and actress, recently revealed a unique insight into the creation of her beauty brand, Rare Beauty. In a candid discussion on the Good Hang with Amy Poehler podcast episode aired on September 9, she shared that her struggle with arthritis from lupus played a significant role in influencing the packaging design of her beauty products.
The 33-year-old star, who was diagnosed with lupus in 2013, explained how her arthritis in her fingers, a result of lupus, led to the emphasis on creating easy-to-open packaging for Rare Beauty. Gomez recalled a moment before launching her brand when simple tasks like opening a water bottle caused her immense pain. This personal experience prompted her team to prioritize accessibility in their product design.
Gomez highlighted the importance of making beauty products that cater to individuals with dexterity issues. She expressed, “And then we started to make every product with the intention of [working for] anybody who [has] dexterity problems.” This focus on inclusivity and usability has been a hallmark of Rare Beauty since its inception in September 2020.
The brand’s commitment to accessible design has not gone unnoticed, with Rare Beauty receiving praise for its innovative approach. In particular, the recent launch of the brand’s new perfume, which features a unique dispensing mechanism, further showcases Gomez’s dedication to creating products that are user-friendly for individuals of all ages.
Gomez’s attention to detail extends beyond just the physical packaging – even the fragrance pump of Rare Beauty’s perfume has been designed with ease of use in mind. This commitment to accessibility underscores Gomez’s vision of making beauty products that are not only effective but also practical for a diverse range of consumers.
Living with a chronic disease like lupus has presented its challenges for Gomez, as highlighted in her documentary My Mind & Me. She has been transparent about the struggles she faces, including the physical pain that accompanies her condition. Despite the hurdles, Gomez has remained resilient and vocal about the importance of self-care.
In a world where beauty standards often overlook individuals with health issues, Gomez’s inclusive approach sets a significant precedent. By sharing her journey with arthritis and lupus, she not only raises awareness but also advocates for a more inclusive and understanding beauty industry.
As Selena Gomez continues to inspire through her music, acting, and now, her beauty brand, Rare Beauty, her openness about her health challenges serves as a powerful reminder of the importance of empathy and accessibility in all aspects of life.
In conclusion, Selena Gomez’s revelation about how arthritis influenced the packaging for Rare Beauty underscores her commitment to inclusivity and accessibility in the beauty industry. Her personal experience with lupus has shaped her perspective on creating products that cater to individuals with diverse needs, setting a positive example for the industry as a whole.