Hailey Bieber made headlines as she stepped out in a vintage Spring 1996 Donna Karan look in New York City, coinciding with Rhode’s launch in Sephora. The model, along with her stylist Dani Michelle, chose a piece of fashion history for her appearance, celebrating the same age as herself. Bieber has been riding high on the success of her beauty brand since its launch in 2022, including a recent $1 billion acquisition deal with e.l.f. Beauty.
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The Rhode founder, Hailey Bieber, showcased her unique style during the celebration event in Sephora Times Square by donning a throwback silver Donna Karan co-ord. The outfit, which featured a cropped boxy shirt and a snug mini skirt, originally debuted in Donna Karan’s Spring collection in 1996, coincidentally aligning with Bieber’s birth year. Additionally, the choice of outfit perfectly complemented her new role as the global face of DKNY, a brand established by Donna Karan in 1989.
Throughout her press tour, Bieber has been embracing a chic and minimalist fashion sense. She effortlessly styled a simple white long-sleeve top with black trousers, curated by her stylist from top designer pieces. Another look featured Bieber in a butter yellow blazer layered over an all-black ensemble, adding a modern twist to office attire trends.
This isn’t the first time Bieber has flaunted vintage fashion. Ahead of the 2025 Met Gala, she turned heads in a baby blue Gucci dress from 1998, previously worn by fashion icon Anna Wintour. Her love for classic styles was further evident at the Vanity Fair Oscar Party, where she stunned in a strapless black Saint Laurent gown from the label’s 1987 couture collection.
Hailing 2025 as a successful year for both Bieber and Rhode, the highlight came with e.l.f. Beauty’s announcement of a $1 billion acquisition deal with Bieber’s beauty brand. Bieber, who remains the founder of Rhode, will also take on key roles such as chief creative officer and head of innovation post-acquisition. Her strategic vision for the brand was echoed during the Business of Beauty Global Forum, where Bieber expressed confidence in Rhode becoming a legacy brand.
Hailey Bieber’s journey, marked by a blend of vintage fashion statements and groundbreaking business moves, continues to captivate audiences worldwide. Her evolution as a model, entrepreneur, and trendsetter showcases a unique blend of style and sophistication that resonates with fans and industry insiders alike. With each public appearance, Bieber reaffirms her status as a style icon to watch, bridging the gap between timeless elegance and modern trends.
In a world where fashion and beauty intersect, Hailey Bieber stands at the forefront, setting new standards and inspiring a generation of followers. Her ability to effortlessly blend vintage pieces with contemporary flair reflects a sense of individuality and creativity that defines her persona both on and off the runway. As she continues to leave her mark on the industry, Bieber’s journey serves as a testament to the power of self-expression and reinvention in the ever-evolving world of fashion.