Josh Allen, the NFL star quarterback of the Buffalo Bills, recently sat down exclusively with PEOPLE to discuss his pre- and post-game rituals as well as his cheat day meal that he believes “will stand the test of time.” The conversation took place on the set of Pepsi’s latest campaign, “Tailgate Crashers,” where Allen shared insights into his routine ahead of the upcoming NFL season. The 29-year-old athlete mentioned that he is focused on enjoying his time off before diving back into the intensity of the season, expressing gratitude for being awarded the NFL MVP Award in the past.
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Despite his accolades, Allen remains grounded in his approach to leadership, emphasizing that he aims to stay true to himself throughout his career. As he gears up for each game, Allen revealed that his game day diet varies depending on the timing of the match. For early games, he typically avoids eating before, while for late games, he might opt for a small portion of buttered pasta. Additionally, Allen shared that he listens to Frank Sinatra’s “That’s Life” to pump himself up before hitting the field, highlighting the importance of mental preparation in his routine.
After games, Allen prioritizes spending time with loved ones to unwind and reflect on his performance, noting that being with his family, friends, and wife, actress Hailee Steinfeld, brings him comfort. He mentioned that he likes to review the game and then shift his focus by watching a movie or another football game. On occasions, Allen indulges in a cheat day, enjoying wings and his favourite Cherry Pepsi, a combination he believes is timeless. When asked about the age-old debate between ranch and blue cheese wing dip, Allen firmly sided with blue cheese.
Allen’s association with Pepsi runs deep, as he recalls his earliest memories of football being intertwined with tailgating and the iconic beverage. This connection made participating in Pepsi’s latest campaign alongside NFL star Justin Jefferson a natural fit for him. The commercial, set to premiere soon, showcases Allen and Jefferson surprising fans by crashing tailgates and distributing Pepsi cans like footballs. The real-life extension of the campaign will bring this experience to various NFL stadiums, enhancing the game day atmosphere for spectators.
Allen’s insights not only offer a glimpse into the routines of a professional athlete but also highlight the significance of balance and relaxation in maintaining peak performance. As fans anticipate the start of the NFL season, Allen’s approach to preparation and recovery serves as a testament to the dedication and mindfulness required to excel in competitive sports. With his focus on physical and mental well-being, Allen continues to inspire both on and off the field, setting an example for aspiring athletes and fans alike.