Hailey Bieber has stepped into a new role as the face of DKNY, showcasing her effortlessly cool style in the fashion brand’s latest campaign. The global launch features Hailey modelling the fall collection in a series of vibrant shots set in New York, where she brings her own unique touch to the iconic label’s designs. The campaign captures Hailey in a range of looks, from double denim to sleek blazers, embodying the energy and inspiration of the city that never sleeps.
:max_bytes(150000):strip_icc():format(jpeg)/Hailey-Bieber-DKNY-090125-03d47d0f61ec4690ad2d0938aa48f41d.jpg)
Reflecting on her collaboration with DKNY, Hailey expresses her love for the brand’s ability to balance structure and ease, creating wearable pieces that resonate with her personal style. The collection includes a variety of accessories, such as the Hadlee Bag and the Paula Commuter Tote, showcasing Hailey’s versatility as a model. The behind-the-scenes video of the shoot offers a glimpse into the creative process and the fusion of old and new elements in the collection.
Jacki Bouza, Senior Vice President of Global Marketing and Communications at G-III Apparel Group, praises Hailey’s representation of DKNY’s timeless style, stating that the fall campaign captures the vibrant essence of New York City. The collection, now available online and in stores, features a mix of classic pieces with a contemporary twist, catering to a wide range of fashion preferences. Hailey effortlessly combines the brand’s nostalgic est. 1989 capsule with the latest fall trends, showcasing her impeccable taste.
Jeff Goldfarb, Executive Vice President of G-III Apparel Group, emphasises Hailey’s aspirational yet relatable style, highlighting her ability to embody the essence of New York through her attitude and fashion choices. Hailey’s partnership with DKNY follows her recent celebration of her son Jack Blues’ first birthday with her husband, Justin Bieber. The couple’s intimate family moments and Hailey’s professional achievements reflect her multifaceted personality and her dedication to both her personal and professional life.
As Hailey embraces her new role with DKNY, she continues to captivate audiences with her charisma and distinct sense of style. From her chic streetwear looks to her glamorous red carpet appearances, Hailey’s fashion evolution has been closely followed by fans and fashion enthusiasts alike. Her collaboration with DKNY marks a new chapter in her career, where she brings her signature cool and casual vibe to the forefront of the fashion world.
In addition to her role as a global ambassador for DKNY, Hailey remains committed to her family life and her personal growth. Her journey from model to influencer to fashion icon showcases her versatility and adaptability in the ever-changing landscape of the industry. As she navigates her way through different projects and partnerships, Hailey continues to inspire her followers with her authentic voice and her unwavering passion for fashion.
With Hailey’s star on the rise and her influence growing with each new endeavour, the world eagerly anticipates what she will conquer next. As she continues to make her mark on the fashion industry and beyond, Hailey Bieber remains a force to be reckoned with, bringing her unique blend of confidence, style, and grace to everything she does.