Indigenous entrepreneur Betsy Fore has defied all odds and emerged triumphant from a near-death experience to become a successful businesswoman. Her remarkable journey from survival to thriving includes an appearance on Shark Tank and now the upcoming release of her debut book, ‘Built on Purpose: Discover Your Deep Inner Why’.
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In an exclusive reveal, PEOPLE unveils the cover of Fore’s book, set to be released in early November by Harper Business. This insightful read explores Fore’s personal path in the business world, offering valuable insights into the intricacies of starting and growing a successful company. Central to the book is Fore’s concept of uncovering one’s “Deep Inner Why” and using it to manifest the business of their dreams.

Fore’s book is a testament to her resilience and determination, having built two multi-million dollar companies, weathered failures, and harnessed the power of manifestation along the way. Through her writing, she aims to equip aspiring entrepreneurs with the tools and mindset needed to navigate the challenges of entrepreneurship successfully.
The book promises to blend practical business strategies with profound personal stories and entrepreneurial examples, offering a holistic guide for anyone looking to not only build a business but also connect with their deeper purpose. Fore’s unique approach, which combines the practical aspects of wealth creation with spiritual principles of manifestation, sets ‘Built on Purpose’ apart in the business literature landscape.
As the Founding Partner and Managing Director of Velveteen Ventures, a venture capital firm focused on investments in children and the planet, Fore brings a wealth of experience to her writing. Her previous ventures, including Tiny Organics and WonderWoof, attest to her commitment to innovative and impactful business solutions.
Fore’s story is one of resilience and determination, from overcoming a debilitating car crash at a young age to achieving recognition on platforms like Oprah’s Favorite Things. Her book is not just a guide to building a successful business but also a testament to the power of self-discovery and perseverance.
The upcoming release of ‘Built on Purpose’ marks a significant milestone in Fore’s journey, offering readers a unique blend of practical advice and spiritual insights to guide them on their entrepreneurial path. The book is now available for pre-order and is set to hit shelves on November 11, 2025, promising to inspire and empower a new generation of business builders.
