TikTok Star Alex Madison Shares Last-Minute Newborn Preparations Before Baby’s Arrival
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Alex Madison, a popular social media influencer, and her husband, Jon Bouffard, are eagerly anticipating the arrival of their first child in just a few weeks. In an exclusive interview with PEOPLE, Madison revealed that while she is feeling cautiously optimistic, there are nerves as they approach childbirth, especially after experiencing pregnancy loss in the past.

The couple, who publicly announced their pregnancy in June after a previous loss, opened up about their feelings as they prepare to welcome their daughter. Madison expressed a mix of excitement and nerves as the due date draws near. She shared, “I’m definitely more excited and confident towards the end now that we’re so close to her arrival, but there’s a part of my brain that is still cautiously optimistic but nervous.”
Following a difficult pregnancy loss at 26 weeks in 2024, Madison and Bouffard had to navigate the emotional journey of conceiving again. Despite initial fears and doubts, they eventually embraced the new pregnancy, albeit with some lingering apprehension. As they near the due date, the couple admitted to procrastinating on tasks like packing their hospital bag and setting up the nursery due to nerves.
Reflecting on their experience, Madison explained that the loss had shifted their perspective on what truly matters. She emphasised that the ultimate goal is a safe arrival for their daughter and themselves, with the rest being secondary. The support of their families, particularly Madison’s mother, who is well-versed in childcare, has also been a source of comfort for the soon-to-be parents.
As creators who frequently incorporate their real-life experiences into their online content, Madison and Bouffard are looking forward to the inspiration their daughter will bring to their comedic skits. However, they have decided to keep their child off social media, with Bouffard jokingly standing in for their daughter in any future videos. The couple is preparing for a shift in content as they enter this new chapter of parenthood.
In addition to the excitement of impending parenthood, Madison is also enthusiastic about the upcoming fall season and the launch of Sonic’s new salted caramel toffee iced coffee. She shared her love for the flavour, describing it as the ideal combination of salty and sweet, especially during her pregnancy. The new flavour will be available nationwide from September 1, coinciding with the time of their daughter’s birth.
As they eagerly await the arrival of their baby, Madison expressed her anticipation for enjoying the fall season with her new family. She shared her plans to immerse in the autumn atmosphere, taking leisurely walks with her daughter and dog while savouring her favourite coffee. The couple is looking forward to slowing down, embracing the new season, and cherishing the moments that come with being first-time parents.
As Alex Madison and Jon Bouffard embark on this new journey into parenthood, they are preparing for both the challenges and joys that come with welcoming a new family member. With a mix of nerves, excitement, and a strong support system, the couple is poised to embrace this next chapter in their lives with optimism and love.
