Jason Kelce Jokes ‘We Can Go Dumber’ with His Garage Beer Ads-Turned-Movies

Jason Kelce, the former Philadelphia Eagles center, has been making waves with his innovative and humorous approach to advertising Garage Beer, the lager company he co-owns with his brother and Kansas City Chiefs tight end, Travis Kelce. The latest addition to their advertising repertoire is the 17-minute-long commercial titled ‘BREWMITE II,’ which was recently premiered at the Colonial Theatre in Phoenixville, Pa., directed by Jordan Phoenix.

During a press event, Kelce shared insights into the creative process behind the Garage Beer ads, emphasizing the importance of simplicity in conveying the essence of beer drinking – fun, creativity, and camaraderie. Drawing inspiration from classic films like Bloodsport and Beverly Hills Ninja, Kelce and his brother envisioned a crossover concept where the characters fight not for a tournament victory but for the chance to enjoy a cold beer together.

The karate-inspired commercial, BREWMITE II, features appearances from Kelce’s sensei, former teammate Beau Allen, his father Ed Kelce, and UFC Champion Chuck Liddell. The blend of over-the-top action, nostalgia, and emotional depth in the ad showcases Kelce’s dedication to creating engaging and entertaining content for Garage Beer.

Director Jordan Phoenix highlighted the evolution of their advertising efforts, from a small team working on their initial projects to larger productions with even more outlandish and humorous ideas. Kelce echoed this sentiment, expressing a willingness to push the boundaries further and explore increasingly ‘dumber’ concepts in their future ad campaigns.

Kelce’s comedic approach to the martial arts genre in BREWMITE II reflects his belief that blending seriousness with absurdity can lead to compelling storytelling. By infusing elements of mystique and disciplined martial arts traditions with humour, Kelce and his team have crafted a unique and entertaining advertisement that sets Garage Beer apart from its competitors.

Looking ahead, Kelce remains committed to infusing Garage Beer’s identity with personality and playfulness, aiming to differentiate their brand in a crowded market. By staying true to their creative vision and commitment to fun, Kelce and his team are poised to continue delivering memorable and engaging content for their audience.

‘BREWMITE II’ is now available for streaming online, offering viewers a glimpse into the imaginative and entertaining world of Garage Beer’s advertising campaigns. With a focus on camaraderie, creativity, and a touch of silliness, Jason Kelce’s innovative approach to marketing is reshaping the landscape of beer advertising, one hilarious commercial at a time.