Disney enthusiast and her service dog take centre stage in Disneyland’s latest ad campaign, showcasing a heartwarming tale of inclusion and joy. Diana Hurtado and her loyal black lab Bowie feature in an exclusive meet-and-greet with Pluto, as part of the theme park’s 70th anniversary celebrations.
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Hurtado, who is passionate about Disney and has a disability, shared her inspiring journey with PEOPLE magazine. In 2013, she suffered a serious spinal cord injury in a car accident, leading to a life-changing experience where she now utilises mobility aids like a cane or wheelchair. The road to recovery was challenging until 2017 when Bowie, her service dog, entered her life and became a catalyst for her progress.
Describing Bowie as instrumental in her recovery, Hurtado highlighted how his needs and training pushed her to grow alongside him. Moving to Los Angeles to pursue a career in the entertainment industry, Hurtado found support and companionship in Bowie, allowing her to navigate various challenges with confidence and independence.
As a self-proclaimed “disabled baddie,” Hurtado has embraced roles as a comedian, puppeteer, and actress in Hollywood. Her work with ZBD Talent, an agency promoting inclusivity for differently-abled and diverse individuals, opened doors for her to star in Disneyland’s 70th anniversary campaign. The exclusive clip, shared with PEOPLE, captures the magical moment when Hurtado and Bowie interact with Pluto, embodying authentic happiness in the park.
Despite initial nerves about visiting Disneyland as a disabled person with a service dog, Hurtado was pleasantly surprised by the warm reception they received. Park staff welcomed them with open arms, offering assistance and ensuring Bowie’s comfort throughout the day. From shady spots to tailored ride experiences, Hurtado credits Disneyland for prioritising inclusivity and making their visit seamless.
Reflecting on her participation in the campaign, Hurtado sees it as a small step towards better disability representation in the media. She envisions a future where individuals with disabilities are portrayed in diverse roles and projects, breaking stereotypes and inspiring others to pursue their dreams. By sharing her story and bonding with Pluto on screen, Hurtado hopes to empower others facing similar challenges.
While Disney parks faced criticisms over Disability Access Services changes in the past, Hurtado remains optimistic about their commitment to inclusivity. She believes Disneyland will continue to cater to the diverse needs of all guests, including those with disabilities and service animals, fostering a welcoming and respectful environment for everyone.
In conclusion, Diana Hurtado’s journey from adversity to empowerment, alongside her faithful companion Bowie, stands as a testament to resilience and representation. Through their heartwarming encounter with Pluto in Disneyland’s latest ad campaign, they embody the spirit of inclusion, joy, and possibility, inspiring audiences to embrace diversity and celebrate the magic of shared experiences. Disney enthusiasts and animal lovers alike can find inspiration in their story, reminding us that every dream is within reach with determination and support.