Brooke Shields, the iconic actress and beauty entrepreneur, has recently celebrated a significant milestone for her haircare brand, Commence. After marking her 60th birthday at the end of May, Shields’s brand commemorated its one-year anniversary in June. To honour this achievement, she collaborated with Clare Vivier, the founder of fashion brand Clare V., to design a limited-edition T-shirt that reads “Beaux Cheveux”, which translates to “beautiful hair” in French. This exclusive launch celebrates female-founded brands and the entrepreneurial spirit that women embody later in their lives.
:max_bytes(150000):strip_icc():format(jpeg)/brooke-clare-lifestyle-commence-0-071625-d48c29a6e2ba4923b892467ce54c0339.jpg)
In an exclusive interview with PEOPLE, Shields shared insights into her journey as a beauty entrepreneur over the past year. She highlighted the importance of female empowerment and how working with Vivier has been both inspiring and invigorating. The collaboration between Commence and Clare V. resulted in a soft salmon-pink T-shirt, mirroring the colour palette of Shields’s other haircare products. This unique item is now available for purchase on both brands’ websites, priced at $100 while supplies last.
Shields and Vivier’s collaboration goes beyond just creating a stylish T-shirt. It symbolises the bond between two successful female entrepreneurs who understand the specific needs of women over 40. Vivier expressed her admiration for Commence’s dedication to addressing the unique challenges faced by women as they age, particularly concerning hair and scalp care. Shields’s commitment to providing effective solutions for her community has been a driving force behind her brand’s success.
The friendship between Shields and Vivier has played a crucial role in shaping their respective businesses. As a seasoned entrepreneur, Vivier has mentored Shields on the intricacies of running a successful brand. Shields, who embarked on this new venture without prior business experience, has valued Vivier’s guidance and perseverance in the male-dominated industry. Both women share a common goal of empowering women through their products and fostering a sense of beauty and confidence.
Commence’s inception last year stemmed from Shields’s desire to create a haircare brand that caters to the evolving needs of women over 40. By listening to her community and collaborating with experts, Shields developed a range of products that address issues such as hair quality, texture, and loss. Her hands-on approach to product development highlights her dedication to providing innovative solutions for her customers.
Looking ahead, Shields is optimistic about the future of Commence and remains committed to expanding her product line to meet the demands of her growing community. She emphasises the importance of staying connected to her brand’s ethos of empowering women and creating effective solutions for individual needs. As she continues to innovate and grow her business, Shields’s unwavering dedication to her vision ensures that Commence will remain a beacon of empowerment for women of all ages.
In conclusion, Brooke Shields’s journey as a beauty entrepreneur and her collaboration with Clare V. exemplify the strength and resilience of female-led businesses. By celebrating their friendship and shared commitment to empowering women, Shields and Vivier have created a unique collaboration that transcends mere fashion. As Commence continues to thrive and evolve, Shields’s entrepreneurial spirit and dedication to her community serve as a testament to the power of female entrepreneurship in the beauty industry.